Dennis Yu

Why you should have strict shift schedules when working with young adults

I fired someone who I consider a good friend.

He has a lot of talent and does great work when he’s working.

Most people can’t handle the freedom that comes from being able to work at home.

There are just too many good shows on Netflix that we need to watch.

It’s time to take the dogs out.

The girlfriend wants to go shopping– and you’re available, not doing anything, as far as they can tell.

Your bored friends texting you– and you reply to them instantly, since you don’t “need” to reply to clients or team members.

So many non-work things and distractions— that you promise you’ll put it off to tomorrow.

But then you decide you feel sick.

That other guy is making $10,000 a month and I’m making only $5,000 a month– so I’m going to work only “half” as hard.

After getting away with taking a few half days off, you realize you can start taking off full days at a time and not tell anyone.

But when clients call, you tell them that you’re traveling to visit family, in the shower, busy assembling that status report– or whatever reason sounds good to buy you more free time.

Almost zero work was done– the only communication being a flurry of emails late at night for an hour or two.

I’m on salary, so the less I work, the more I make– since the paycheck is still the same.

2 hours a day x 20 workdays a week = 45 hours a month.
That’s over $100 an hour– even better when I take off all Fridays and Mondays, too.

Months of this went on, sadly– and each time he was caught, he promised that he would start working.

But he knows I have a soft heart and believed I would continue to let him get away with this, as he has the last 9 months.

LESSON: If you’re working with young adults (anyone under 30 years old or acting under 30), they need to have strict shift schedules like in a real office.

Pay for them to go to a WeWork or other co-working space, so they don’t get distracted by the bored girlfriend constantly sending memes.

Require them to send an EOD (end of day) report, which takes only 5 minutes.

Initially pay them hourly, instead of salary, so they aren’t tempted to abuse the situation.

Then as they prove they have discipline, gradually take off the training wheels, so they earn these freedoms, instead of getting spoiled with entitlements.

From a young adult’s eyes, it’s easy to believe that folks like me just fly around and enjoy nice meals with wealthy people, while they have to do all the hard work.

You and I as business owners know what it is like to have to clean up messes, take care of clients, make sure we do what we promise, and pay the bills.

You also know how hard it is to fire people– especially if you like them.

Working in digital marketing provides the most amazing freedom, flexibility, and income when you have the discipline.

Would you agree?

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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