I would never say that.
But someone else proudly proclaimed that today, over and over, to sell his courses.
I’ve spent a billion dollars on Facebook and Google ads myself.
But there’s no way to compare who is better at Facebook ads between someone helping an HVAC company in Las Vegas get leads for “air conditioner repair” versus Adidas launching a new running shoe.
Totally different industries– and what works in one can’t just be copy/pasted to another.
There is no such thing as a Facebook expert, SEO expert, or expert in any channel since there are so many verticals– can’t master them all.
The single-channel marketer is dead.
Since what matters is depth in an industry— for example, for plumbers.
To deeply know this business of what a plumber does, exactly what messaging works, exactly what a phone call is worth, the tools that plumbers use, the particular CRMs and scheduling systems that plumbers use, the exact content that works to attract people looking for emergency plumbers, drain cleaning, leak detection, and so forth.
The networks like Google and Facebook are so sophisticated now with their AI that usage of their tools has moved from requiring technical sophistication to now just being able to load the ingredients and pressing a button. So if you can use a Keurig machine, you can be a Facebook ads expert, a website building expert, an SEO expert, and so forth.
Each of these channels has tools that are so smart that tool users are now just button pressers.
So if you want to win in digital marketing as an agency or consultant, you now focus on the business results– making the phone ring, instead of positioning yourself as an expert in a commodity skill you can find on UpWork for $10 an hour.
