When I opened my laptop this morning and saw this comment, I got pink.
Your marketing should be what others say about you, like HubSpot is sharing the Dollar a Day Strategy. Everyone should know Dollar-a-Day Facebook Ad Strategy.
So, stop blowing your own horn.
Almost everyone gets this wrong.
Reframe your view of “marketing” from YOU cranking out stuff to promoting what others say about you.
You do 90% of the work if you have customers that love you.
You need to collect, repurpose, and amplify these assets, so they can continue to live forever.
Hence, the whole point is to uplift others, not just shameless self-promotion.
And then your Content Factory will continue to operate without you needing to “launch campaigns” all the time.
What do you think of this strategy?