Dennis Yu and I were going to make a client wealthy.
We were reviewing the client:
→ Their goals.
→ Their awareness.
→ Their ability to be guided.
And we discovered a problem:
→ They wrote the recipes.
→ Wanted Michelin star chefs.
→ Told us how to cook & supply the ingredients.
And it got worse:
→ They did not respect the experience or the talent.
→ Nor the humility to modify the menu.
→ Or more ideal ingredients.
If you already KNOW the problem and the solution….
Why are you bringing us in?
Business Intelligence:
The integrity to know when to ask for help.
P.S. What’s the worst example of this you’ve ever seen?
Full credit to David Brier, founder of risingabovethenoise.com
