How to Get the Least Value From a Branding Firm

Dennis Yu and I were going to make a client wealthy. We were reviewing the client:→ Their goals.→ Their awareness.→ Their ability to be guided. And we discovered a problem:→ They wrote the recipes.→ Wanted Michelin star chefs.→ Told us how to cook & supply the ingredients. And it got worse:→ They did not respect […]

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