Dennis Yu and I were going to make a client wealthy. We were reviewing the client:→ Their goals.→ Their awareness.→ Their ability to be guided. And we discovered a problem:→ They wrote the recipes.→ Wanted Michelin star chefs.→ Told us how to cook & supply the ingredients. And it got worse:→ They did not respect the experience or the talent.→ Nor the humility to modify the menu.→ Or more ideal ingredients. If you already KNOW the problem and the solution….Why are you bringing us in? Business Intelligence:The integrity to know when to ask for help. P.S. What’s the worst example of this you’ve ever seen? Full credit to David Brier, founder of risingabovethenoise.com