You will be dead wrong if you think you need a zillion followers and a blue check mark to get crazy good results on social media. Twitter is the most powerful PR channel if you know how to use it. For example, this account had only 175 followers but over 7,000 profile visits last month, […]
A Simple Trick to Leverage Social Media for Marketing Read More »
Giving discounts or reducing prices seem normal to get more business. But it might not be a good practice in the long run and could be one of the reasons for not being able to score the really big deals. I know this is the opposite of what most people think, but it’s the truth.
Giving A Discount – Tread Carefully Read More »
Just because another month has gone by doesn’t mean you can bill a client. You have to add true business value. Which is not the same as mindlessly sending a report (autogenerated, though beautiful). Or simply checking boxes, like how Aaron Gobidas charged Philippe Coudoux $12,500 for a website he didn’t need or social media
Be Client-Oriented and Add True Business Value Read More »
The killer hack to get more clients and referrals is to ask your clients to describe what it’s like working with you. Especially when you hold a live event like Caleb Guilliams in Denver this February. At the end of each day, we went around the room, giving clients an opportunity to share their “aha
Client Feedback – The Killer Hack to Get More Clients Read More »
There could be thousands of ways to get people through your doors as a local business, but nothing can overwhelm the power of Google Business Profile. This is one of the most beneficial platforms that are all about ranking your business at the top, appearing in Google local pack listings to get more leads, driving
Ben Fisher’s Top Secrets on Google Business Profile Read More »
When I opened my laptop this morning and saw this comment, I got pink. Your marketing should be what others say about you like HubSpot is sharing the Dollar a Day Strategy. Everyone should know Dollar-a-Day Facebook Ad Strategy. So, stop blowing your own horn. Almost everyone gets this wrong. Reframe your view of “marketing”
Marketing Is What People Say About You Read More »
The power of recommendation is everything. Use this hack to your advantage– since what other people say about you is more powerful than what you say about yourself.
What I think of Elliot Drake Read More »
Here is a dirty little secret. It takes ten times longer to upload, edit, coordinate, QA, post, and cross-post than to make the content itself. I recorded a 5-minute video yesterday on TikTok ads that will be turned into an article and a set of social media posts, editing and distributing them into many channels
Decouple Content Production from Content Distribution Read More »
If you are reading this, you can get a job with us. We are hiring like crazy because we are fortunate to have many clients and partners. I’m going to tell you about some mistakes people make when applying. By avoiding the three common mistakes and following the instructions, you will be ahead of anyone
Mistakes to Avoid When Applying for a Job Read More »
Sad about Facebook removing interest targeting and that it could probably go away on the various other social networks? Well, guess what? You can boost posts on LinkedIn– not at a Dollar a Day, but $10 a day. But you can target by their job title, the exact company they work at, their skill, where
Tight Targeting to Boost LinkedIn posts Read More »