Google PPC pros have long-awaited this. First off, relax! You don’t need to do anything with your existing campaigns. Each of your ads lives in their own ad set (or ad group, as most people call them). Budgeting and end dates are at the ad group level. So now you don’t need to create one […]
Facebook’s ad groups/sets– how to best use them Read More »
That works out to a $240 CPM, which, if true, would be double what we’d pay on LinkedIn. Good news below… However, that’s not what will actually happen, since Facebook’s estimator for boosted posts is not accurate when you add additional budget to a post that has already been boosted. You can expect the true
$88 to reach 360 people? Read More »
You can do some crazy data mining on your competitors and your own page right now. And you may have noticed that Facebook can make recommendations based on what you might like. Not everyone gets the same recommendations, since the search results are sorted by where you live, what your friends like, where you’ve checked
Facebook knows who your best friends are and what you did last night Read More »
It’s here: If you were Apple, wouldn’t you go grab this? At the same time, we know that Apple isn’t officially on Facebook. And in my opinion, Apple is still the most social company on the planet. They generate sales by creating raving fans and providing tremendous support. Social media is not about Facebook pages
What happens when you go to facebook.com/apple? Read More »
You should build your network before you need it. Work toward your strengths. Tell your story. Dancing is good! Network is net worth. Be careful what you put on social media. Build your brand. Don’t waste time on the Internet. Be a light with things you learn. Fly, don’t walk.
Top 10 Things That I Learned at #L2E Read More »
It’s the trendy topic to either bash on Facebook for declining reach or to pretend to “crack the code” on the newsfeed. They’re often dressed in pseudo-math, like the pretend science of rapid weight loss supplements and get-rich-quick schemes. They neglect the realities of good nutrition, exercise, and sleep. People want shortcuts. But having a
Will the real Facebook newsfeed algorithm please stand up? Read More »
They charged him $25 for his debit card being declined. Here’s what happened: Do you think cable companies should be even be on social channels if they are not equipped to handle issues? Or is it a necessity, like having a call center? We, ourselves, are having a nightmare with Comcast trying to get business
COX Cable is taught a lesson by the former head of social customer care of GoDaddy Read More »
You know my mission is to create jobs for all of you via structured, self-paced training. We are combining the knowledge of our industry friends to assemble these certifications. If you have stuff you’d like to share, hit me up and we’ll promote you! 2014 is going to be an incredible year, especially for anyone
I love you all THIS much! Read More »
You know my new-found love for boosted posts. One of my complaints has been that core audience targeting hasn’t been available in this streamlined interface. There are fewer options. And even within the interest targeting, options you’d find in precise targets aren’t here. For example, you can select Infusionsoft in the Ads Manager, but it’s
Dennis Yu is an interesting target for boosted posts! Read More »
IF your expectations are to drive engagement, not immediate conversions. IF it’s part of a strategy that includes all 3 parts of the funnel. IF you select particular interests, as opposed to the default of fans and friends of fans. IF you have a product or service that is shareable for which you have reviewed
I stand corrected: BOOST works if… Read More »