Every week, a couple of hedge funds ask me to project Facebook’s revenue curve and outline what factors are affecting it. They want to know whether sponsored stories are gaining traction, why big brands are spending only sporadically on ads, and what the holes are in the ads’ products. I charge them $400 for 30 […]
$500 for 60 minutes of your time? Why analytics are key to selling ads Read More »
Jacob Sapochnick is the #1 lawyer on Facebook with 100,000 fans– real fans, not fake ones from the Philippines. He has 4,234 active users (PTAT) and 3,240 reviews on Facebook, too. He thanked his community for helping his firm hit 100,000 fans. And he spent $3.98 on newsfeed ads to make sure his fans saw
Immigration lawyer gets Facebook engagement for a penny Read More »
A lot of folks have been complaining about reduced newsfeed reach, Magic potions won’t save them. Guy Kawasaki tests the impact of 3 posts simultaneously– text, link post, and embedded link. Notice that the reach is still better on the text-only post, by 64%. But what really counts is engagement, which is still the highest
Guy Kawasaki shares impact of Facebook newsfeed algo changes Read More »
Here is what they sent me– an offer for a free window sticker! I clicked on it within 20 seconds of them sending the message. But here is what it took me to. 🙁 Anyone else get teased, too? I was excited there for a moment, my Facebook friends.
Facebook window sticker! Not so fast… Read More »
He’s a big Jayhawks fan. And a fan of the Chiefs– even got the previous head coach fired. Master storyteller, media manipulator, and stand-up comedian. Makes his corporate presentations funny, too. He sprinkles animated gifs into his presentation– try it! Social in real life translates into social online. Do you think big people are inherently funnier?
What I learned from 4.5 days watching Travis Wright– master storyteller in action Read More »
If your marketing team is awesome, you’ll never actually produce a brochure. Rather, you make stuff so informative that people don’t realize it’s selling them. The folks at Optimizely published a book on A/B testing– with example after example of landing page tweaks that helped Obama get elected, more donations for Hillary Clinton, and whatnot.
The weird reason why your marketing absolutely sucks Read More »
Of course, they put on the outward show– maybe even more so in the affiliate world. One tech CEO I know, who just raised $20MM, used to buy flat-screen TVs from Best Buy to put in his conference booth, then return them when the show was over. He’d also fake expense receipts– charge the client
All entrepreneurs are struggling. Read More »
They were seeking legalized marijuana in Denver. Gee, thanks, Google! Just look at the keywords that they searched on: 90% bounce rate, so clearly they didn’t find what they were looking for. And I wrote this article four years ago. I don’t even remember what I said or what viewpoint I had. But I do
196 potheads visited me this week! Read More »
We have covered how the always-on page post ad is the workhorse of your Facebook ad campaigns. But it’s not enough to have just this one ad. You want to reach the newsfeeds of folks who aren’t fans yet but should be. So clone this ad (“create similar ad”) to target people by their job
What does a good Facebook engagement campaign look like? Read More »
Tony Baker is Co-Founder at Phone Doctors, which sells accessories via 6 stores in Tulsa, Oklahoma. They fixed my business partner‘s iPad not once, but twice, for a cracked screen. Those golf cart seats are slippery, especially when you leave your device on the seat and didn’t use a protective cover. Tsk, tsk… So as
A Mobile Phone Retailer Dials in Their Facebook Engagement Read More »