Sadness... No more "always on" Facebook ads

This was our favorite ad type, especially for the busy marketer that doesn’t have time to set up ads against every single post.

So now the world of Facebook advertising becomes just a little bit harder.
No more set it and forget it.

The good news is that you won’t have to deal with mass disapprovals.
When you mention “Facebook” in your post or violate the 20% text rule, all your “always on” ads get disapproved.

We believe that Facebook will suffer a revenue hit in the short run by taking away this feature since having to boost each piece of content manually is a chore.
Most will forget to do this.

But with smarter targeting options available in the “boost post” feature, to be able to run ads straight from the timeline, ad creation won’t be quite as painful.
You will have to now schedule time each week, if not more often, to promote posts.

Maybe the tool providers will jump in where Facebook left an opening.

It was good while it lasted, just like the search ads (promoted results) and the soon-to-die separate sponsored stories.

Friends, what do you think?

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu