How Facebook and Google work together
Remember the “Great Taste, Less Filling” ads from Miller Lite? Today, people argue about whether Facebook or Google is better. […]
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The 3 campaign system for your Facebook funnel, how it operates
Don’t know how to organize your ads into proper campaigns or find yourself boosting posts sporadically with uneven results? Or
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How the 300,000 EscapeArtist members can find a home on Facebook
Christine is a partner of Escape Artist International. She has over 300,000 people on her email list and wants to
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Why I create new accounts for all of our Facebook ad clients
You may remember a couple of years ago when we were limited to having access to 25 ad accounts per
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A 3-minute fix to setting up a new Facebook ads account
Daunting. An empty campaign screen with no ads. A writer staring at the blank sheet of paper. Ever feel the
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How to streamline your campaign organization
Direct marketers are all too eager to drive immediate conversion. This leads to silly behavior which frustrates them (hey, Facebook
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Hotwire.com: The blunder of not valuing your most important customers
This morning, after booking the next set of hotels for the upcoming week, I got an offer from Hotwire for
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How to diagnose newsfeed burnout
The newsfeed placements (desktop and mobile) are tricky. It’s a “personal” space for Facebook users, so you wouldn’t want to
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Using custom audiences to boost sales
Aren’t existing customers the easiest source of incremental revenue? Original Juan, makers of spicy hot barbecue sauce, has taken their
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