Dennis Yu

Author name: Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

How to get stuff done.

Congratulations! You’ve been promoted to manage your very first project. You’ve demonstrated that you’re a good worker bee— you can make campaigns, prepare reports, and do whatever else you’ve been assigned. But managing a project is a completely different matter. Now, instead of dutifully doing what you’re told, you have to figure out what the

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How Sundeep Kapur Rocks Web 2.0

Here are the top tips from Web 2.0 NYC: Be real. More interactions are key- responding to comments generates more of the same. Size and engagement are key metrics, although engagement is more important than raw size. Don’t buy fans– it’s poison. Social affects search because Google overweighting social results, especially real-time. Don’t auto-post to

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Web and Social Analytics

Yesterday, Google Analytics released a premium version of their analytics, aimed straight at the heart of Omniture and Webtrends. Looking at the fact sheet, it seems to be not only better in functionality than these enterprise packages but nicer looking, too. Now that they have support, advanced tagging, real-time analytics, and the typical Google beauty,

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