Today, Google announced its integration of Google Ad Manager and DART. Users of Google Ad Manager are “upgraded” to DFP for Small Businesses. It’s free, as are most all of Google’s products, provided you have less than 90 million impressions a month. If you’re bigger than that, then you have to pay support for the […]
Google Enters the Ad Serving Game Today Read More »
Online Marketing is like Monopoly. In the game of Monopoly, you roll the dice, land on the property, buy un-owned property, pay rent, develop a property, collect rent, and pass go. The problem many people have with this game is that they leave the game to luck and many hate the game because they rely
Online Marketing from the Pest Control Tech. Read More »
On the Senate floor in California is a bill to make the white pages opt-in only, reversing a 1995 bill that mandated the distribution of these books as part of universal service. What’s ironic about this bill is that the process of getting it passed and then shared with the California population is that they’ll
How the white page companies are like spammers Read More »
Yesterday, I had the honor of being part of the Privacy Roundtable put on by the Federal Trade Commission, held at the University of California at Berkeley. The other 6 panelists were Chris Conley from the ACLU, Tim Sparapani of Facebook, Nicole Wong of Google, Erika Rottenberg of LinkedIn, Lillie Conley of the Electronic Privacy
Reflections on the FTC Social Networking Privacy Roundtable Read More »
I went through the trouble of clicking on the ad and installing the app so that you don’t have to (a lot of work, I know). Just print out this coupon and redeem it by January 31st to get a free bagel and shmear. Better yet, print out 10 of these and share them with
Einstein Brothers Free Bagel– print this coupon! Read More »
An article in MediaPost today highlights why few companies are delivering upon their loyalty programs. In a nutshell, consumers want personalized rewards, whether it be through their grocery store cards, airline frequent flyer program, or other points-based systems. But marketing departments are not able to personalize because they are unable to collect the data needed
Why loyalty programs are failing and how to fix yours Read More »
Gather some interesting statistics and then make a chart out of it– and you’ve got yourself an Infographic. Examples are showing a map of the world and income for each country displayed by green bars. Or perhaps it’s the price of gasoline over the last 2 years graphed against milk prices to show some
4 steps to make a KILLER Infographic and drive natural inbound links Read More »
Here is an article from TechCrunch showing Sully’s crash-landed plane in the Hudson. Above it is an ad for United Airlines, which shares a miles program with US Air. Is that good ad targeting or perhaps not?
Contextual targeting gone wrong? Read More »
If you’re a stay-at-home parent, your job options are typically quite limited. There is a range of multi-level marketing opportunities, get-rich-quick schemes, insourced call centers, and general selling of questionable products. But a few major trends have converged: In the last year, we’ve seen stay-at-home moms become addicted online gamers, playing daily for hours a
2010 is the year of the work-at-home mom Read More »
I stopped in at a Jack in the Box today and noticed no employees at the register. Customers were ordering through a kiosk. This beautiful touch-screen marvel spoke in English and Spanish and upsold you at every turn– would you like bacon on that? How about upgrading to a large one? Just a little more
How Jack in the Box reminds me of the Jetsons, airport security, and video games Read More »