A recent study of top ad serving platforms shows that Google holds the first two spots, via their acquisition of DoubleClick and their own AdSense platform. Note that this study pools both display and text ads, plus that DoubleClick and AdSense are both significantly down year-over-year. Blitzlocal has it’s own social ad server technology, which […]
Google has 56% of the ad-serving market Read More »
The joke we had when I worked at American Airlines is that it’s amazing how much money someone will pay for a free ticket. They’ll even fly unnecessary segments at the end of the year just to keep their premium status or buy a significantly more expensive item for the miles. Enter Amazon.com’s Prime program.
I am a sucker for FREE shipping Read More »
But I am still going anyway. The terrorists seek to stop business and tourism from transpiring. Going to check out Mumbai, Bangalore, New Delhi, and Chandigarh. Will be back in Boulder on December 12th. But hey– we have SMX Sydney in April 2010, featuring Dennis Yu and Gillian Muessig presenting together on metrics and PPC!
India conferences canceled, but Dennis Yu attends anyway! Read More »
Twitter allows you to create your own background image for your profile, so rather than have it be your latest vacation photos or some random screensaver image, why not promote your local services! True, it’s just an image, so you can’t have hyperlinks. But at least you can show your phone number and reinforce your
Twitter skins for small business Read More »
The dirty secret of PPC is that for every one unit of effort you spend in gathering keywords, you’d probably need to spend 5x that effort in ad copy and 20x that effort in great landing pages. I have NEVER seen a client who only needs PPC, despite what they say. And it’s not about
Did you know there is a web 2.0 conference in India? Our friend Vivek Bhargava, CEO of Communicate2, had kindly arranged for us to be there in Bangalore. Looking forward to seeing how Indian companies adapt and sharing what we do in the United States. Moreover, we’ll try to adapt the small business marketing concept
Content Factory invited to speak on a panel in India in 4 weeks Read More »
Google placed in beta yesterday a new service to create free display ads. This is a cleaner implementation, in my opinion to what Yahoo and AdReady have with MyAds. Slowly, Google is moving from text-based to true self-serve advertising. This is going to put a lot of low-value designers out of business. This service allows
Google provides self-serve display advertising Read More »
Perhaps a pessimistic title— I’ve had my fair share of failure, so I thought I’d share my understanding of what causes that to happen in companies and projects that I’ve worked on. The main reason? Not starting. Yes, it really is that simple. People have all kinds of reasons why they don’t start— they need
Why People Fail (Must be present to win) Read More »
Have you heard of Larby Amirouche? He knows all about how to travel, as he’s a busy man. Becoming skilled at navigating airports, hotel programs, and all manners of transportation is no easy feat. But should you need travel tips, this is one guy to talk to– as he knows his way around. As a
Larby Amirouche knows how to travel Read More »
Today I received two “urgent” messages from a Facebook user named Brian Zisk. They are both similar in content and tone, so I’ll just post one of them below. There is a game on Facebook called “Friends For Sale“. You buy and sell friends, and in the process are able to give them nicknames, send
When people take Facebook too seriously…. Read More »