Run Engagement Campaigns on Twitter
I’ve been testing Twitter ads for the last ten years, and here’s what I’ve learned. Engagement campaigns (boosted posts) are […]
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Surround Yourself with Considerate People
A painful mistake that gives me grief and sleepless nights is working with people who don’t share the same values.
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Effects of Good Hire And Bad Hire On Your Business
Don’t worry about overpaying for talent. The cost of a bad hire is 20 times that. Mistakes cost you money,
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Stop Chasing Technical Unicorns and Build Relationships
People who don’t know their stuff hide behind a mountain of technical details, equipment, and confusing jargon. I know only
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Secret Hacks to Drive High-Quality Referrals
Let’s talk about the power of niching down and how that drives referrals. Niching down helps in referrals. When you
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What Qualifies You to Provide a Credible Opinion
Many people have strong opinions, whether credible or not, about what you should or should not do, whether backed by
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A Simple Trick to Leverage Social Media for Marketing
You will be dead wrong if you think you need a zillion followers and a blue check mark to get
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Giving A Discount – Tread Carefully
Giving discounts or reducing prices seem normal to get more business. But it might not be a good practice in
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Be Client-Oriented and Add True Business Value
Just because another month has gone by doesn’t mean you can bill a client. You have to add true business
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Client Feedback – The Killer Hack to Get More Clients
The killer hack to get more clients and referrals is to ask your clients to describe what it’s like working
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