Dennis Yu

Author name: Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

From Fighter to Founder: How Toby Surber Built Ad Astra Softwash

Toby Surber is the owner of Ad Astra Softwash, with over 7 years of experience in the industry. Toby’s journey began in retail and roofing sales. One day, he dove into YouTube searching for a side gig and discovered pressure washing and window cleaning. With his background in sales, he knew how to approach people […]

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Michael Houg

Michael Houg: Expert Mortgage Advice for First-Time Homebuyers

Buying a home is one of the biggest financial decisions you’ll ever make, but for many young professionals and first-time buyers, the process feels overwhelming. Before I left Minneapolis, Dylan Motto and I sat down with Michael Houg, a seasoned mortgage broker from Plymouth, Minnesota. We’d just finished a round of golf, where Michael shared

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What It Actually Costs to Run a Digital Marketing Agency

Running a digital marketing agency can be incredibly rewarding, but understanding the actual costs involved is critical to success. Many agency owners struggle with overhead, fulfillment, and scalability, but the smart ones know how to structure their operations efficiently. Let’s break down what it really costs to run an agency and how you can maximize

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Google Knowledge Panels vs. Google Business Profiles

Google Knowledge Panels vs. Google Business Profiles: What Local Businesses Need to Know

If you’re running a local business, showing up on Google isn’t optional—it’s survival. You’ve probably seen Google Knowledge Panels and Google Business Profiles (GBPs) pop up in searches, but do you really know the difference? Most business owners don’t. Knowing how to leverage these tools can mean the difference between getting found by customers or

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Proven Strategies for Agencies to Effectively Address Client Concerns

It’s not uncommon for agencies to encounter clients who aren’t fully satisfied with their services. Some clients will play what I call “the mystery game.” They’ll ask for a meeting without explaining the issue at hand, leaving the agency to guess what might be wrong. This approach only prolongs the problem and makes it harder

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Jack Hughes: Insights From His Friend Logon OBrien on What Makes Him Tick

When I asked Logon OBrien, a dedicated cyclist and bike mechanic, about the first thing that comes to his mind when he thinks of Jack Hughes, he immediately pointed to Jack’s remarkable focus. While most people know Jack as the fun, social guy, Logon highlighted how, when Jack’s in work mode, it’s like nothing else

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Richard Canfield: The Wealth Mentor You’ve Been Looking For

Most people in finance pitch products or confuse you with jargon. Richard Canfield doesn’t. I’ve known Richard for years. We’ve shared stages, spoken to rooms of tradespeople, real estate investors, and business owners. I’ve been a guest on his podcast, and from the start, I noticed something rare: he simplifies complex financial systems without ever

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The Rise of Fake Experts: How to Spot Scammers Who Pretend to Be Pros

Many so-called experts in marketing, PR, and SEO promise results but fail to deliver. They often use ineffective or unethical practices, causing harm to businesses that trust them. If someone can’t demonstrate their expertise through their own work, why would anyone trust them to deliver results? Adam’s cold email is just one example of this

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