It’s taken us years to figure this out.
Here are the plug-ins we use to manage our training system.
It’s taken us years to figure this out. Read More »
The most thoughtful piece I’ve written all year
What do you think? Confidence is rarely the answer — it will KILL you.
The most thoughtful piece I’ve written all year Read More »
What is the ONE thing that decides whether we will have success or failure with advertising?
A novice would tell you it’s all about bids, targeting, and tools. While most people are focused on optimizing their
When you help other people achieve their goals, you also get what you want.
What are you doing to maximize impact for others?
When you help other people achieve their goals, you also get what you want. Read More »
This is our system architecture…
The various tools and technologies we use to run our agency, train our people, manage data, and collect money. You’re
This is our system architecture… Read More »
Personal Branding is really just a sum of stories that you collect and sequence together.
If you’re an agency or entrepreneur, it’s not about showing only the highlight moments of the figurehead. It’s the sum
This is probably the WORST boost I’ve ever done on Facebook, among tens of thousands over the years.
Facebook charged me $50 to reach less than 250 people. That’s not to get 250 likes or even 250 views—
“Behind the scenes” is also the backbone.
The smartest agencies I know have more VIDEO EDITORS on staff than any other skill set. Why? Because their clients
“Behind the scenes” is also the backbone. Read More »
Facebook’s algorithm is very eager to please.
Above all else, it serves the needs of the people and wants to prioritize content they’ll like. And what do
Facebook’s algorithm is very eager to please. Read More »
We never fire people for making mistakes.
But what is something we fire people for is the attitude— how they respond after having made a mistake. Are
We never fire people for making mistakes. Read More »