I got this email from Facebook wanting to schedule a call, showing that Facebook is trying to improve. Then, two […]

One of our clients (a hotel chain) asked if they should run untargeted ads (the entire United States) to let

Selectively, you can rationalize any conclusion, by ignoring the dots you don’t want to see. That’s why your own self-belief

And I had another appointment starting in 10 minutes. So instead of sitting down to write a bunch of words,

For years, businesses have struggled to understand how to use video to drive sales. What do you think?

The $ 1-a-day strategy works stronger than ever. The harder the algorithm is penalizing losers, the harder it’s rewarding winners

They think I must spend hours a day doing it or have a team of ghostwriters. My “secret”? I spend

I want to help everyone, but there are not enough hours in the day to produce training, mentor team members,

Running conversion ads against cold audiences– and lookalikes are mostly cold audiences, too. I get that sales are your goal

Well done, Social Media Examiner!