Dollar-A-Day Coaching Program
Learn and implement the dollar-a-day strategy and access weekly live coaching sessions with Dennis.
Content Engine Package
Amplify your reach across multiple social media channels, while simultaneously working to improve your organic ranking on Google.
Conversion Engine Package
The Conversion Engine is the Content Engine package plus conversion ads, reactivation campaigns, and light landing page optimization while applying the Dollar a Day method.
When to use and NOT use Partner Categories in one slide
Since Partner Category data (available as targeting in Power Editor only) is based on offline data, you can expect the impact to be offline, as well. If you’re new...
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And then there were nine…
Nine ad types on Facebook, that is. Used to be 29 last summer and cut down to just 15 in January. A definitive guide by Dennis Yu on how...
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Whoops, Facebook thinks we’re a dating site!
Here’s the post: You can read it here for tips on how to give a killer presentation and how to network at conferences. And then we got this disapproval:...
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7 Ways Speakers Misbehave at a Conference
John Chow has 8 killer tips on how to supercharge your conference productivity. But how about the stuff you absolutely shouldn’t do? Promote your stuff. Ironically, the best way to generate business...
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Testing Right-Hand Side vs Newsfeed Ads on Facebook– Busting Myths
People have been crowing about how Facebook newsfeed ads get insane CTR and larger placement. But if you’re a performance marketer, you care about CPC and conversion rates. Jacob...
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I love LinkedIn ads, but they cost so much!
Though the quality is slightly better than Facebook for B2B. Looks like the min CPC and CPM bids are determined dynamically by account and even down to the ad...
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Made with 100% Real SEO (How to make EASY money as an SEO consultant)
I was at McDonalds recently and noticed the writing on the bag: “Made with 100% Real Beef.” And then something to the effect of “And with a number like...
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$500 for 60 minutes of your time? Why analytics are key to selling ads
Every week, a couple of hedge funds ask me to project Facebook’s revenue curve and outline what factors are affecting it. They want to know whether sponsored stories are...
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Immigration lawyer gets Facebook engagement for a penny
Jacob Sapochnick is the #1 lawyer on Facebook with 100,000 fans– real fans, not fake ones from the Philippines. He has 4,234 active users (PTAT) and 3,240 reviews on...
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Guy Kawasaki shares impact of Facebook newsfeed algo changes
A lot of folks have been complaining about reduced newsfeed reach, Magic potions won’t save them. Guy Kawasaki tests the impact of 3 posts simultaneously– text, link post, and...
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Facebook window sticker! Not so fast…
Here is what they sent me– an offer for a free window sticker! I clicked on it within 20 seconds of them sending the message. But here is what...
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What I learned from 4.5 days watching Travis Wright– master storyteller in action
He’s a big Jayhawks fan. And a fan of the Chiefs– even got the previous head coach fired. Master storyteller, media manipulator, and stand-up comedian. Makes his corporate presentations funny,...
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