Dollar-A-Day Coaching Program
Learn and implement the dollar-a-day strategy and access weekly live coaching sessions with Dennis.
Content Engine Package
Amplify your reach across multiple social media channels, while simultaneously working to improve your organic ranking on Google.
Conversion Engine Package
The Conversion Engine is the Content Engine package plus conversion ads, reactivation campaigns, and light landing page optimization while applying the Dollar a Day method.
The 3 campaign system for your Facebook funnel, how it operates
Don’t know how to organize your ads into proper campaigns or find yourself boosting posts sporadically with uneven results? Or wanting to generate leads and sales, but not getting...
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How the 300,000 EscapeArtist members can find a home on Facebook
Christine is a partner of Escape Artist International. She has over 300,000 people on her email list and wants to “clean up” their social media. Their clients want to...
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Why I create new accounts for all of our Facebook ad clients
You may remember a couple of years ago when we were limited to having access to 25 ad accounts per user profile. Now we have several profiles that have...
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A 3-minute fix to setting up a new Facebook ads account
Daunting. An empty campaign screen with no ads. A writer staring at the blank sheet of paper. Ever feel the psychological weight of getting motivated to take the first...
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How to streamline your campaign organization
Direct marketers are all too eager to drive immediate conversion. This leads to silly behavior which frustrates them (hey, Facebook doesn’t convert) while aggravating users. The key is to...
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Hotwire.com: The blunder of not valuing your most important customers
This morning, after booking the next set of hotels for the upcoming week, I got an offer from Hotwire for $10 off my next booking. I revel in working the...
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How to diagnose newsfeed burnout
The newsfeed placements (desktop and mobile) are tricky. It’s a “personal” space for Facebook users, so you wouldn’t want to burn out from a high frequency or push overtly...
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Using custom audiences to boost sales
Aren’t existing customers the easiest source of incremental revenue? Original Juan, makers of spicy hot barbecue sauce, has taken their list, uploaded a custom audience, and advertised their Black...
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How do I tell if my Facebook ad is working or not?
Do I let it run for a certain number of days? Or perhaps wait until it gets a certain number of clicks and impressions? How do I know when...
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Power Editor Bug: Friend of Fan Targeting Disappearing
If you’re trying to create a page post ad in Power Editor and using FOF (friend of fan) targeting to narrow down your audience, you’re perhaps frustrated this option...
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The Mechanics of Facebook Ad Budgeting
How much should you spend on Facebook ads? Then how should you allocate budget between campaigns, and then within the ads for each campaign? Let’s walk through the strategy...
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Ready to Level Up Your Marketing Game?
Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!