Dollar-A-Day Coaching Program
Learn and implement the dollar-a-day strategy and access weekly live coaching sessions with Dennis.
Content Engine Package
Amplify your reach across multiple social media channels, while simultaneously working to improve your organic ranking on Google.
Conversion Engine Package
The Conversion Engine is the Content Engine package plus conversion ads, reactivation campaigns, and light landing page optimization while applying the Dollar a Day method.
Why loyalty programs are failing and how to fix yours
An article in MediaPost today highlights why few companies are delivering upon their loyalty programs. In a nutshell, consumers want personalized rewards, whether it be through their grocery store...
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4 steps to make a KILLER Infographic and drive natural inbound links
Gather some interesting statistics and then make a chart out of it– and you’ve got yourself an Infographic. Examples are showing a map of the world and income...
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Contextual targeting gone wrong?
Here is an article from TechCrunch showing Sully’s crash-landed plane in the Hudson. Above it is an ad for United Airlines, which shares a miles program with US Air....
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2010 is the year of the work-at-home mom
If you’re a stay-at-home parent, your job options are typically quite limited. There is a range of multi-level marketing opportunities, get-rich-quick schemes, insourced call centers, and general selling of...
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How Jack in the Box reminds me of the Jetsons, airport security, and video games
I stopped in at a Jack in the Box today and noticed no employees at the register. Customers were ordering through a kiosk. This beautiful touch-screen marvel spoke in...
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You can buy marijuana legally in Colorado
Want to know what’s one of the hottest areas in local? Medical marijuana dispensaries. I read in today’s Denver Post that dispensaries are popping up everywhere. The license fee...
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Are you running afoul of Facebook contest rules?
On November 4th, 2009, the new Facebook promotional guidelines took effect with little notice. Whether you’re selling Maggianos or marijuana, the rules have a major impact on you and...
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Google now offers Pay Per Call indirectly
If local advertising companies aren’t already quaking in their boots with Google’s recent Content Factory of new enhancements in local– Place Pages, Favorite Places, Caffeine, ad extensions, site links,...
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How to Drive Local Leads via PPC
Let’s talk about one of our clients that owns a chain of pizza restaurants, but for the sake of privacy, we’ll call it “Sun Pizza”, or SP for...
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2010 Local Online Advertising– why We’ll see massive growth
Let’s first address the size of the local online advertising market, then show why these masses will have a good shot at finding success in 2010, but haven’t before....
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What % of small businesses are online– some statistics
Tricky question, so let me answer it this way: To measure penetration, we need both the numerator (number of businesses that are using IYP, traditional YP, and BBB)– divided...
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I play video games for a living now– sorta
Well, perhaps not traditional video games, such as Pac-Man or Space Invaders– I’m talking about how every website is now incorporating game dynamics. But if you consider how Facebook,...
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