Dollar-A-Day Coaching Program
Learn and implement the dollar-a-day strategy and access weekly live coaching sessions with Dennis.
Content Engine Package
Amplify your reach across multiple social media channels, while simultaneously working to improve your organic ranking on Google.
Conversion Engine Package
The Conversion Engine is the Content Engine package plus conversion ads, reactivation campaigns, and light landing page optimization while applying the Dollar a Day method.
Google now offers Pay Per Call indirectly
If local advertising companies aren’t already quaking in their boots with Google’s recent Content Factory of new enhancements in local– Place Pages, Favorite Places, Caffeine, ad extensions, site links,...
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How to Drive Local Leads via PPC
Let’s talk about one of our clients that owns a chain of pizza restaurants, but for the sake of privacy, we’ll call it “Sun Pizza”, or SP for...
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2010 Local Online Advertising– why We’ll see massive growth
Let’s first address the size of the local online advertising market, then show why these masses will have a good shot at finding success in 2010, but haven’t before....
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What % of small businesses are online– some statistics
Tricky question, so let me answer it this way: To measure penetration, we need both the numerator (number of businesses that are using IYP, traditional YP, and BBB)– divided...
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I play video games for a living now– sorta
Well, perhaps not traditional video games, such as Pac-Man or Space Invaders– I’m talking about how every website is now incorporating game dynamics. But if you consider how Facebook,...
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Yodle CEO, Court Cunningham, talks to Borrell Associates about Local
It’s all about finding quality people—that’s what Court Cunningham says is the biggest challenge for Yodle, the local lead gen of which he’s CEO. You need skilled people to...
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Google’s Fabulous Christmas Gift to Content Factory
Sure, people are complaining about how Google gave $20MM to charities on our behalf, instead of giving us trinkets this year– whether they be a photo viewer, Flip video,...
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Google AdWords Bid Simulator– observations
The new Bid Simulator, which you’ll see in the keywords tab, forecasts how many clicks and impressions you’ll see at different bid levels. It only shows the simulator for...
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Doing cosmetic surgery on a cosmetic surgeon– what we learned in 2009
Tonight, I had dinner with Dr. David Verebelyi, Chief of Laser Surgery for the Colorado Center for Photomedicine. They do liposuction in Denver, laser hair removal, and other laser-based...
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This Facebook personalized ad nearly made me fall out of my chair
I look at ads all day– it’s part of my job. I even go out of my way to click on ads to see what competitors are doing. So...
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Blogging is as Simple as Pulling your Head out of your Ass
Okay, I admit it. Some of the details can be a little challenging. I still have to look up a bunch of HTML that I’m sure other bloggers know...
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Albertsons’ botched local listings– are you making this mistake, too?
I wanted to know whether Albertsons was still open, so I did a Google Search. Here are the results: As you can see, Google saw that my search query...
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