Dollar-A-Day Coaching Program
Learn and implement the dollar-a-day strategy and access weekly live coaching sessions with Dennis.
Content Engine Package
Amplify your reach across multiple social media channels, while simultaneously working to improve your organic ranking on Google.
Conversion Engine Package
The Conversion Engine is the Content Engine package plus conversion ads, reactivation campaigns, and light landing page optimization while applying the Dollar a Day method.
Waterfalls, glaciers, and volcanos- are beautiful when you’re safe.
But they were deadly for expeditions back in the old days. The same is true for technology- wonderful for those who have mastery and deadly for the novice. Increasingly,...
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If you are an SEO, can I say that I’m a PPC?
If you are an MBA, then can I call any degree or skill I have my identity? What you have and who you are aren’t necessarily the same thing....
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When you are halfway down the runway and at 50% take-off speed, you must either accelerate full throttle or hit the brakes hard.
If you do either half-heartedly, slowly speed up, or gradually slow down, you will crash at the end of the runway. Startups and entrepreneurs are like planes taking off....
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Would you rather have happiness or would you rather have joy? And do you know the difference?
*** Happiness is like eating ice cream– creating temporary, superficial pleasure.*** Joy is long-lasting, and deeply meaningful. You can have joy even while being unhappy, and vice-versa. Caring for...
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If your ad is doing well, how will you know its performance will decline?
Look at the frequency. If it’s under 1.2, then you know you have plenty of room before burning out meaning that you have a small budget relative to the...
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If you get at least 10% of people liking your post, then you have a winner– boost it.
With 3,000 reached, we’d want to see at least 300 people liking it. The link clicks are bonus engagement– called “consumptions” because they aren’t public. LCS (likes, comments, and...
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Stay the course.
Success is not about a moment of inspiration, but about the steady pursuit of a goal worthy of your long-term effort. For those who struggle or don’t find immediate...
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Don’t ever say you were BUSY if you kept ignoring messages.
Executives know that BUSY is a polite word for “low priority”. You weren’t too busy to go to the hospital if you were ill, too busy bingeing on Netflix,...
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10 second average watch time on a 12-second video is basically 100% because people skip the last second.
Average watch time is the most important indicator of video success– more than view-through rate (reach to views), positive/negative feedback, engagement rate, or cost per view. A 30-second video...
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The smartest agencies I know have more VIDEO EDITORS on staff than any other skill set.
Why? Because their clients need more video than images, copy, websites, engineering, or whatever. And these video people are also boosting posts, even though they’re not formally trained PPC...
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Ready to Level Up Your Marketing Game?
Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!