The FIVE principles for business growth on Facebook.
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DON’T discount your prices!
One or more of these things is true if the prospect acts for a discount… — They’re shopping around and not truly interested yet– often not a good sign. — Price is their issue, not value– so see if you can quantify what it’s worth. — They cannot afford continued service, ad spending, and other
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We’ve made hundreds of updates to our Digital Marketing Training system, constantly tuning and refining it over the years. I don’t trust anyone who is publishing a course or system that they’ve not tested hundreds of times. I want to see a proven process that not only has the author seen repeated success, but that
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Free food, massages, childcare, on-site dental, dry cleaning–
These were all super convenient perks I enjoyed when I worked at Yahoo. I know we sourced food from local growers, brought in local businesses on campus to provide these benefits, and did all sorts of things to keep our people happy. I think it’s overreach for the government to say companies can’t serve free
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Want to build an amazing passive income stream by selling online courses?
So do I. Yet, I know that before we can sell a ton of online courses, we must have solidly implemented the steps ourselves, paving the way for others. And then teach small groups, workshop style (like you see in the picture below) so they can follow these same steps successfully. And only then can
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I share my very best productivity tip in this article!
9 Social Media Experts Share Their #1 Productivity Tip
I share my very best productivity tip in this article! Read More »
Ads are powerful when they’re relevant.
Some time ago, Proctor & Gamble came out, and they said, “You know what? We’ve tried this whole online advertising, and we just found that traditional works better.” Well, if you approach Facebook with a traditional mindset where you have just one creative that you blast out there to everyone, it’s not going to work
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The hardest thing to do in business is firing someone, would you agree?
I’ve fired over 200 people in my 20+ year career and here’s what I’ve learned… Hiring friends and family multiplies goodness and multiplies bad things– I see husband-wife teams strengthen each other. But I’ve also seen nepotism and the lazy brother of a hard-working employee. Who wants to fire that person? I’ve learned that
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Almost everything I know, I’ve already shared online and it’s free.
Literally thousands of articles and videos. And the reason I make it free, as well as most of our friends who have deep expertise in their areas, is because of the paradox of choice. How do you know which of the millions of things you could do, is the right next step for you? Knowing
Almost everything I know, I’ve already shared online and it’s free. Read More »
Some wisdom from my co-founder
Logan Young, on college and work experience! // Interviewer: “Forgot everything you learned in College, we do it differently here.” Candidate: “I didn’t go to college.” Interviewer: “Oh, well you’re not qualified for this position.” I’m a HUGE advocate of college, but recognize the challenges it faces ^. I graduated from BYU in Advertising, one
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