If you are not seeing the advertising success you know other people are having with Facebook, it may be as simple as making small adjustments to your campaigns that make all the difference. The Complete Guide to Advertising on Facebook for Small Businesses
I share how we achieved our home run of 2018, getting our co-founder on CNN after only 3 years of industry experience. 14 Digital Marketing Experts Share Their Marketing Home Run of 2018
Perceived authority is a necessary precursor to actual authority. Read More »
How To Get Started with Video Marketing: 13 Industry Experts Share Their Top Tips
How can you make your videos not look like blatant advertisements? Read More »
Many people think you need a big budget or a huge network to build a personal brand, not true. But how can you build a personal brand with Facebook ads for 5 dollars a day or less?
For 5 dollars a day, or less… Read More »
Now it’s more about capturing the user’s information via a variety of means– email, native tracking, website retargeting, URL parameter, app install, or chatbot. You want applications that do things– not a “website”. And thus, the building of a “website” is more than just designing a few mobile responsive pages and choosing a theme. That
If this were 10 years ago, having a proper “website” would be critical. Read More »
People ask me how they can get to speak at T&C, SMMW, and other conferences. Let me tell you the secret, which is so painfully obvious, but almost nobody ever does. Make friends with other speakers by meeting them in person. Honor them by studying their content, and practicing what they preach— before you ever
What do you think? How to Create a Facebook public figure page and why you should
I’d argue this is more important than having a personal website, by far. Read More »
If you don’t have strong industry connections or expert-level authority, then interview someone who does. Think about how your network can WORK for you when you take on the role of “journalist” to ask them questions and then share their knowledge as broadly as you can. How to Interview Business Leaders
A little secret for you! Read More »
Ink creates permanence, forcing you to be sure about what you put down– you can’t erase it. When you write in pen, you’re signaling commitment. Like a tattoo versus a sticker. I used to only use pencils– and I had binders and binders full of notes in smudgy pencil. But I found that I hardly
Why I used to write with pencils, but now I use pens… Read More »