Dennis Yu

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In order to get your customers selling for you, you first need to interview them.

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This doesn’t mean getting a testimonial on customer service but conducting an actual interview like a journalist might. This can also extend to any kind of exchange between you and the consumers, such as speaking engagements, podcasts, and articles. To fix this, you should shift the perception to maximize authority. How to get your customers […]

In order to get your customers selling for you, you first need to interview them. Read More »

No more free calls!

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These are the 6 steps we follow in doing consulting, which make sure we filter out the bad leads well before we get on the phone. Instead of trying to close MORE leads, you should share your knowledge openly to drive more inbound leads– of which you can be pickier about what you take.

No more free calls! Read More »

Facebook’s lead ads can revolutionize your advertising, but most small businesses are failing at advertising.

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If you are not seeing the advertising success you know other people are having with Facebook, it may be as simple as making small adjustments to your campaigns that make all the difference. The Complete Guide to Advertising on Facebook for Small Businesses

Facebook’s lead ads can revolutionize your advertising, but most small businesses are failing at advertising. Read More »

If this were 10 years ago, having a proper “website” would be critical.

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Now it’s more about capturing the user’s information via a variety of means– email, native tracking, website retargeting, URL parameter, app install, or chatbot. You want applications that do things– not a “website”. And thus, the building of a “website” is more than just designing a few mobile responsive pages and choosing a theme. That

If this were 10 years ago, having a proper “website” would be critical. Read More »

Put in the work.

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People ask me how they can get to speak at T&C, SMMW, and other conferences. Let me tell you the secret, which is so painfully obvious, but almost nobody ever does. Make friends with other speakers by meeting them in person. Honor them by studying their content, and practicing what they preach— before you ever

Put in the work. Read More »

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