Poor people have fancy shoes.
Middle-class people have fancy cars. Rich people have fancy homes and planes. The wealthiest people I know drive 15-year-old Camrys.
Poor people have fancy shoes. Read More »
Blog
The best predictor of future performance is past behavior.
The best predictor of future performance is past behavior. I’ve suffered years of heartache by not realizing and following this rule. Now we have a qualifying process where people have to make one-minute videos and demonstrate they can do other actual tasks of being a performance digital marketer. If someone says they can do X,
The best predictor of future performance is past behavior. Read More »
Help! I have a “meager” social media presence.
Do you also get a ton of these scare messages from consultants that hope to win your business via generic threats? I tried looking up this guy and can’t seem to find him online– certainly isn’t the famous actor/producer. Let me let you in on a secret— rebuilding your website is usually NOT the real
Help! I have a “meager” social media presence. Read More »
Today I had lunch with one of the most successful businessmen in Utah.
He picked me up in a car that has wings for doors– and I didn’t know how to open it and crawl inside. He owns property all over the world and has the things you’d expect to see from someone of his stature. But he admitted to me that for the first 30 years, he
Today I had lunch with one of the most successful businessmen in Utah. Read More »
Spent the afternoon learning from the former CMO of Purple…
Who has sold over half a billion dollars of consumer goods online? Stay tuned for Alex McArthur’s tips on how you can follow his same steps to be a brand and also convert via video.
Spent the afternoon learning from the former CMO of Purple… Read More »
Greatly honored.
I’m honored that our crew of 5 folks was able to film an event with 50 NFL players talking about their post-NFL days, how they transitioned to professionals off the field, and how they take care of themselves. Amazing that our bright, young adults are able to do pro-level work with the help of our
This is what my notifications look like on Facebook.
95% of my content is from my “Greatest Hits”– content that we boost, allowing it to live forever, continuing to produce. And most of these notifications are from public figure pages we manage, although a few are from old profile posts of mine. If your Facebook marketing is optimized, your feed should be full of
This is what my notifications look like on Facebook. Read More »
It’s taken me 22 years to realize the key to effective advertising…
Don’t make it look like an ad. When you think of ads, you don’t think of: -vertical video. -being sent to a news site (instead of an advertiser’s sure. -vulnerable moments from a WHY story. -amateur production quality. -personal branding. -educational material. -stuff your friends share. -saying thank you. Ads suck, they don’t won’t— you
It’s taken me 22 years to realize the key to effective advertising… Read More »
This is bad.
And I expect it’s only going to get worse. I’ve messaged our main contacts on Facebook and they’ve completely ignored us for weeks on it. You give apps sensitive information. Then they tell Facebook.
I could live that luxurious lifestyle right now if I wanted.
But I think about our teammates that are struggling to pay rent and working hard to provide for their families. So a dollar on me is a dollar taken away from them. A dollar into our programs now is $100 of impact over time, as our training programs– mainly education– help young adults for free.
I could live that luxurious lifestyle right now if I wanted. Read More »