When someone doesn’t honor their side of a deal, it can be tempting to jump straight to legal action. Unfortunately, going to court — or even threatening to go to court — is both expensive and a huge hassle. Because of that, many people simply let the matter go, allowing the offending party to get […]
A Demand Letter Should Cost About $250 and Work 75% of the Time Read More »
I grew up in Toledo, Ohio, and moved to Louisville in 2016. Shortly after moving, I started working at Litsey Heating and Air. What drew me in were the people, especially the owner, Julian Magnus Hofmann. He became more than just a boss, he became a mentor. He guided me in investing, supported my personal
From Toledo to Louisville: My Journey with Litsey Heating and Air Read More »
From serving as an Army officer to transforming backyards into dream spaces, my journey has been anything but ordinary. Discipline, resilience, and a passion for creating something meaningful have guided me every step of the way. How It All Started My journey with Agape Decks and Fences began 15 years ago when I installed my
BRCTC AI and Cybersecurity Conference Friday October 11, 2024 Unexpected event cancellations are an inevitable part of the conference industry. But when Blue Ridge Community and Technical College canceled its upcoming AI & Cybersecurity Conference just six days before the event, it left us, the confirmed speakers, with non-refundable travel costs. This experience has raised
Who Pays When Blue Ridge Community College Cancels Last Minute? Read More »
Opportunities for public speaking or being featured can boost your credibility and expand your network. However, not all offers are genuine. Recently, I received an invitation to contribute a chapter to a book on artificial intelligence. At first, the offer seemed legitimate. But as I dug deeper, red flags started appearing: When I questioned if
Why You Should Never Pay for Speaking or Being Featured Read More »
https://youtu.be/Pw8kCXija9Y Imagine stepping into the heart of one of the world’s most iconic brands—Nike’s global headquarters. For Ben Ehlert, known as Bouncy Ben on Instagram, a professional dunker with a vertical jump just inches away from the world record, that dream became a reality. A small-town athlete who once aspired to be a professional basketball
A Dunker’s Dream: From Small Town to Nike HQ – Success Isn’t Always a Straight Path Read More »
I clicked on one meal delivery service ad on Facebook. Then, almost immediately, I started seeing ads not just from that company but from competitors in the same category. Yes, Facebook is using your ad performance data to help your competitors. Try it yourself if you don’t believe me. The key is that you have
How Small Businesses Can Leverage Facebook’s Data Dynamics using Dollar a Day Read More »
Union Church Charlotte has used ChurchCandy since day one. Brady Sticker helps them attract many Church Visitors every Sunday.
Brady Sticker Helped Union Church Charlotte Get More Visitors on Sundays Read More »
This morning the owner of a plumbing HVAC company asked me how much to build their website. $650 one-time is the short answer. But let’s break this down and see how most home service businesses screw this up badly. It’s no secret that a plumbing HVAC website is just a template that you can inject
What I’m about to say pisses off most people who do social media marketing or believe they do it for a living because they think every social channel is different. They think what you post on YouTube should be different from what you put on TikTok. Twitter should be text-based, while on Instagram, you need
Why ‘Social Media Marketers’ Get It Wrong: One Strategy for All Platforms Read More »