The smartest agencies I know have more VIDEO EDITORS on staff than any other skill set. Why? Because their clients need more video than images, copy, websites, engineering, or whatever. And these video people are also boosting posts, even though they’re not formally trained PPC people. The skill set you need to be successful is […]
“Behind the scenes” is also the backbone. Read More »
Above all else, it serves the needs of the people and wants to prioritize content they’ll like. And what do people like to see? Intimate, shareable content that doesn’t look like an ad. So how can you guide people through the conversion funnel while still creating this type of content that resonates with people? Check
Facebook’s algorithm is very eager to please. Read More »
But what is something we fire people for is the attitude— how they respond after having made a mistake. Are they coachable or are they defensive? Are they accountable or do they try to blame others? Do they clearly understand what went wrong or do they insist everything is just fine? Are they solving problems
We never fire people for making mistakes. Read More »
Team members who have gotten used to submitting shoddy work get a rude awakening– so they are offended and complain. Clients and employees see your company is serious about delivering quality, even if you have to lose money or do “free work” to uphold the standard. Potential clients and potential A-level employees take note- and
Here’s what happens when you raise your standards… Read More »
Today I taught a 5-hour workshop from 9 am to 2 pm. Did 8 hours of email catch-up, since I process close to 1,000 emails a day. Had two client meetings for an hour each. Watched 3 movies for 1.5 hours each. Took a 5-hour nap. Had 5 hours of pondering time— to think about
See if you can figure out how this is possible in one day… Read More »
Don’t just SAY you’re kicking butt— actually do it! I’m glad that Instagram is removing like counts. You’ll see less posing and flexing from wantrepreneurs. Spend less time trying to look good and more time actually working towards your goals. When you see someone that posts only about themselves— their “perfect” moments as opposed to
Are you a WANTREPRENEUR? Read More »
Slack is a sinkhole for productivity loss– creating more distractions and generating even more messages than email– aggravating the very problem it’s supposed to solve. We use Basecamp for project management, Skype for real-time communication (when it’s warranted), and a few other tools. But more important than the tools is the process you use to
On my way to have dinner with my mom. So grateful to have a business that lets me travel with friends to meet with other friends so that we make money together. What you don’t see is the process that allows this to happen, so that we don’t need people physically crammed into an office
Watching the sun go down on the Pacific Surfliner train from San Diego to Los Angeles. Read More »
At Chandler’s 3 story house in Venice, just a block from the beach. As busy as you are, make sure to take the time to appreciate the people who have helped you get where you are. Say, thank you earnestly multiple times per day.
I got to spend quality time with these three community builders yesterday. Read More »