Just as we were taking off. Please, don’t. Would you trust a surgeon who on a whim decided that he wanted to try something new for your operation? How about a mechanic working on your car saying “Hmm, I wonder what happens if I unscrew that thing?” So why would you let a marketer do […]
I gasped when the pilot announced over the intercom, “Let’s try something new!” Read More »
Perhaps just propaganda or maybe devious? Fascinating how our governments create fake news themselves. ‘Mind Control’: The Secret UK Government Blueprints Shaping Post-Terror Planning
How do you feel about this type of mind control? Read More »
A lot of brands will say that they’re customer-centric, just because they have data and lots of tools. I would argue that most of them are not. Watch the full interview: Why Do Customers Buy? A Marketing Enigma
Just smile and take it as a compliment. This ex-specialist has recorded a series of webinars with our materials, so I’ll give them credit for the hustle, even though they did a sloppy job in having a VA rebrand it to their logo– in many areas, it still has our business manager id and contact
When someone who is important says it, it carries more authority. So even if it’s the exact same message– by changing merely where it’s said and who say it– you dramatically change the impact of your content. If you believe this is true, what does this mean for your content production and editing efforts?
When you say something on stage, it carries more authority. Read More »
Jordan Paris is a rising star and I’m so excited to see him grow. A great mentee takes immediate action, despite potential excuses– and Jordan is a beast here! 14 Ways Dennis Yu Changed My Life in 6 Weeks
Doctors are burning out twice as fast as other workers. The problem is costing the US $4.6 billion each year. The irony is that we have to take better care of our doctors, right?
Physician burnout is a real thing– and it’s expensive. Read More »
Wow, if you didn’t think personal branding was critically important, check this out: US demands social media info from visa applicants
When you cut corners on hiring or in your work, you will pay dearly for that shortcut. I’ve hired some pretty good people— they were not terrible, but clearly weren’t excellent. And they didn’t work out, even though we tried to help them grow. We were trying to do them a favor by being kind
Excellence or nothing. Read More »