Watching the sun go down on the Pacific Surfliner train from San Diego to Los Angeles.
On my way to have dinner with my mom.
So grateful to have a business that lets me travel with friends to meet with other friends so that we make money together.
What you don’t see is the process that allows this to happen, so that we don’t need people physically crammed into an office downtown from 9 am to 5 pm, personally supervised.
The process is to filter out the right clients, then determine what they need, not what they want.
A process to deliver execution against those particular checklist items, reliably and competently, even by young adults.
A process to recover from failures that will happen along the way, to deliver repeatable excellence.
We spend a LOT of time building, tuning, and refining these processes.
But what you typically see is just the flexing on Instagram— a distorted view of what’s happened, instead of teaching this one fundamental truth…
That freedom is only possible because we have checklists and processes in our business that free up our time and allow location independence.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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