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Ugly videos convert better than pretty, professional ones. Not saying my friend, Hans, is ugly– but the intentional style of filming feels spontaneous– not ad-like. So do you want to drive sales or just look pretty? You can still be “on-brand”– since what we want to do is have a mix of videos that drive

Welton has a killer tip for driving more leads.

If all you see from someone is pictures from the top of the mountain, applaud them. But if you hear lessons from their journey along the way, follow them. Decide if you’re more interested in what success looks like or whether you are willing to put in the hard work, behind the scenes to get

Because you aren’t starting with empathy. When you show you care about people– not as a marketing ploy designed by a fancy New York ad agency– you’re showing you understand their pain. And when they know you can relate to their situation, and have a clear solution to their problem, then they’re in a position

I hope you find it useful.

ht Jonathan Beeston.

I had the incredible honor of interviewing Chandler Bolt, CEO of Self Publishing School, for the new CoachYu podcast, dropping in 3 weeks. HT to Colin Wayne Erwin for the clever name. Chandler explains to us why a BOOK is your Trojan Horse– how to use it to bootstrap authority, mistakes authors make, how to

Employees complain and make problems– owners solve them. No matter how smart or right you are, consider if you’re creating headaches for others to deal with or alleviating them. That’s how you get ahead in anything you do.

This is the sharpest, clearest and best explanation I’ve seen on how to deal with negative reviews. Thank you, Welton Hong— and keep on sharing gold nuggets like this.