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Ironically, low-income targets on Twitter are the most expensive we’ve seen.

We’ve been bidding $5 a follower on low-income targets. Who would have thought low-income would have been so expensive? Twitter’s algorithm sometimes makes insane recommendations. Do you believe others are bidding $9 to $13 a follower for these targets or is this eCPM suggestion at work? What we have noticed is that when you have […]

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Brace yourselves: the fall of the United States Empire

Blog / Dennis Yu

Great nations rise and fall. The people go from bondage to spiritual truth, to great courage, from courage to liberty, from liberty to abundance, from abundance to selfishness, from selfishness to complacency, from complacency to apathy, from apathy to dependence, from dependence back again to bondage. – Alexander Tytler Where is the United States in

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My young friends, are you worried about the jobless future?

Blog / Dennis Yu

Vivek Wadhwa talks about a jobless future, where machines do everything. Even the McJobs go away, as robots will ask you whether you want fries with that. No offense to my friend, Atif Rafiq, who is the new Chief Digital Officer at Mcdonalds’. But seriously, in a world where the factories are smart and the

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How Smart Do You Think Facebook Is?

Blog / Dennis Yu

Facebook knows where you are, what songs you’re listening to, what you like, and what you have bought. Is this a pure coincidence, friends?

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Why Facebook’s New Business Manager is a good thing for Everyone

Blog / Dennis Yu

A couple of weeks ago, Facebook quietly released business.facebook.com. Go check it out, if you haven’t already. It’s all right there in their video. You can manage pages, multiple accounts, users, and anything an agency would need to directly manage clients on Facebook. Sensationalists like TechCrunch believe it’s the doom of many folks in the

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Facebook knows who your best friends are and what you did last night

Blog / Dennis Yu

You can do some crazy data mining on your competitors and your own page right now. And you may have noticed that Facebook can make recommendations based on what you might like. Not everyone gets the same recommendations, since the search results are sorted by where you live, what your friends like, where you’ve checked

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What happens when you go to facebook.com/apple?

Blog / Dennis Yu

It’s here: If you were Apple, wouldn’t you go grab this? At the same time, we know that Apple isn’t officially on Facebook. And in my opinion, Apple is still the most social company on the planet. They generate sales by creating raving fans and providing tremendous support. Social media is not about Facebook pages

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Guy Kawasaki shares impact of Facebook newsfeed algo changes

Blog / Dennis Yu

A lot of folks have been complaining about reduced newsfeed reach, Magic potions won’t save them. Guy Kawasaki tests the impact of 3 posts simultaneously– text, link post, and embedded link. Notice that the reach is still better on the text-only post, by 64%. But what really counts is engagement, which is still the highest

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The 3 campaign system for your Facebook funnel, how it operates

Blog / Dennis Yu

Don’t know how to organize your ads into proper campaigns or find yourself boosting posts sporadically with uneven results? Or wanting to generate leads and sales, but not getting conversions on Facebook? You need to implement the 3 campaign system, layered into Awareness, Engagement, and Conversion. Word of mouth, whether on Facebook or in the

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Google+ finally allows custom urls

Blog / Dennis Yu

I got a notification from Google: I just got mine today at: https://plus.google.com/+DennisYu The catch is that you have to phone verify: You get yours?

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Dennis Yu

Ironically, low-income targets on Twitter are the most expensive we’ve seen.

Brace yourselves: the fall of the United States Empire

My young friends, are you worried about the jobless future?

How Smart Do You Think Facebook Is?

Why Facebook’s New Business Manager is a good thing for Everyone

Facebook knows who your best friends are and what you did last night

Guy Kawasaki shares impact of Facebook newsfeed algo changes

The 3 campaign system for your Facebook funnel, how it operates

Dennis Yu

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