So, I want to quickly run through a cold outreach strategy that you can use to target companies and get more qualified leads for your agency. This is something that we’ve used before and have seen great results with for our agency clients. For example, we’ve helped AirCool Marketing, which is a home improvement marketing agency, actually […]
Alex Makowski Cold Emailed Me and I Had to Respond Read More »
This sales guy cold blasted me 6 times, asking if I was interested in his services. On his most recent follow-up, I decided that I would follow up with him to ask if he could unsubscribe me. Then I set a 7-day boomerang (one of my favorite services) to come back if he still hadn’t
Cold caller follows up incessantly on me, so I follow up on him Read More »
Some people call it consultative selling– to add value via your expertise, as opposed to regurgitating what anyone can find online already in your marketing materials. But it’s more than that. You have to be a committed ambassador of the thing you stand for. It’s that passion that causes people to convert– enough to practice
Cold-calling sellers are the modern digital purse snatchers Read More »
We can forgive the innocent B2B marketer for spamming their lists. Euphemistically, we call it “blasting”– doesn’t sound like fun on the receiving end, does it? And we can even forgive the aggressive conference badge scanner or telemarketer. Remind me to never let exhibitors scan my badge either– since the 7 am wake-up calls cramp
The lead gen tactic that we all despise Read More »