This sales guy cold blasted me 6 times, asking if I was interested in his services.
On his most recent follow-up, I decided that I would follow up with him to ask if he could unsubscribe me. Then I set a 7-day boomerang (one of my favorite services) to come back if he still hadn’t responded.
He didn’t. So I’ve followed up with him to see if he’s been able to stop the spam.
I don’t believe in cold calling for a variety of reasons: you are wasting your time interrupting people who aren’t interested, it makes you look desperate for sales, you’re dumping spam into the ecosystem, and it creates negative word of mouth.
Sales are important- don’t get me wrong- but we must be smarter about it. Be consultative, and create value. Make it about them, not you.
Are you building a relationship in your email campaigns, or pointlessly spamming in hopes of a sale?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
