We’ve known that calculating reach and frequency metrics for Facebook is a tough engineering challenge, especially to do it in near real-time. While Facebook has been vague as to which metrics are affected and to what extent, our guess is that the calculations of uniques by day and post are the main issue. Interactions, fans, […]
Facebook Restating Insights Data Read More »
We grabbed 1,000,000 random posts from Facebook and tracked all interactions at a user level. We used the graph API, which is open to anyone. [Side note: if you’d like to learn how to pull this data, ping me.] Highlights: Women tend to “like” more than “comment” on a post. Worldwide, 51% of post likes were
1,000,000 post sample says: Women click LIKE more, while guys POST Read More »
This is a recovered post from 2009 but is still relevant to engagement on Facebook Can you beat my 205.9 Facebook Post Quality Score? Google has their Quality Score and PageRank, Yahoo! has its Quality Index, and now Facebook has a Post Quality Score. There have been a lot of people asking about what a
What is Facebook Post Quality Score? Read More »
The price of moving fast is that you have more mistakes. So you may have noticed some weird stats in your Facebook analytics. For example, today is November 26, but we have a post that is on December 1st: And then there’s one of our client pages that reports almost 300,000 new fans in one
Can’t quite trust Facebook data yet Read More »
Here are the top tips from Web 2.0 NYC: Be real. More interactions are key- responding to comments generates more of the same. Size and engagement are key metrics, although engagement is more important than raw size. Don’t buy fans– it’s poison. Social affects search because Google overweighting social results, especially real-time. Don’t auto-post to
How Sundeep Kapur Rocks Web 2.0 Read More »