On why companies fail hard on social branding campaigns and how “crowdculture” messaging solves this.
My take, if you don’t have 17 minutes to read this: consumers are allergic to force-fed content, but love personal stories. So your company’s “marketing” should be the sum of your personal branding efforts– to teach your values, not sling your product.
We shared the inspiring post of a well-known social media pro who writes for a well-known social media site. Today, the PR agency behind it asked us to stop sharing.
Yet this is exactly what you want in PR– to get your stuff shared among thought leaders. And if they click on the shared post, it goes to their site and generates traffic. When others share our content, I’m thrilled!