Would you pay $3,000 a month to rent a $20,000 car?
So my buddy, Marko Sipila approached me and said, that service-based businesses should own their marketing. And I said that’s crazy. I don’t want to have to learn how to do digital marketing and all this complex SEO, WordPress, Facebook ads, and stuff like that. But then consider this, would you pay $3, 000 a […]
Larry Kim, #1 Spender on Google Ads, Launches Unbelievable AI Lead Gen Tool
I hung out with him in Boston the other day and he blew my mind… I can get the email addresses of 15-20% of your website visitors. Then send them a personalized email generated by GPT4. It’s basically web remarketing using email. And super easy to implement, since you just install a pixel. It’s totally […]
A Simple Trick to Leverage Social Media for Marketing
You will be dead wrong if you think you need a zillion followers and a blue check mark to get crazy good results on social media. Twitter is the most powerful PR channel if you know how to use it. For example, this account had only 175 followers but over 7,000 profile visits last month, […]
Today, it’s No Longer a Question of Whether You Should Hire a Virtual Assistant.
Rather, which VAs will you hire from what networks for what tasks do you need to be done? We love using Fiverr, onlinejobs.ph, and allstaroutsourcing.com. Fiverr is for general creative gigs. Onlinejobs.ph is for full-time VAs that manage a process for you. And All-Star Outsourcing is for busy service professionals that want to grow their […]
Selling Is Not Convincing People, It’s Helping Them.
The following is a guest post by Dr. Drew Vercellino from Chico, CA. “Selling is not convincing people, it’s helping them.” When I first heard that statement from Shawn back in 2016 at a BDC sales workshop, I thought my brain glitched. The last time I was “sold”, I went into a Motorcycle store just […]
The Key To Marketing Is Turning Problems Into Opportunities
Local businesses – be it restaurants, nail salons, or studios – are suffering, and they need help. If you know how to do a few simple things like help these businesses collect reviews from their customers – which helps them rank in Google – you can help them. If you understand how to navigate Yelp, […]
I bet you can’t guess what network this is from without peeking at the top of the image…
They structure campaign objectives into 3 stages of the funnel– Awareness, Consideration, and Conversion. And within these stages, they have objectives like awareness, lead generation, video views, and website visits. Facebook has the same ones, but it’s not Facebook. Google has the same ones, but it’s not Google. Twitter has the same ones, but it’s […]
I am NOT a Facebook marketer
I am an expert at driving sales and I happen to use Facebook. I am NOT an analytics geek– I am relentless in creating the systems that generate jobs for young adults. I am NOT a book lover– though I’ve read over 4,500 books, I’m hungry for the knowledge I need to achieve my goals, […]
Killer HBR article
On why companies fail hard on social branding campaigns and how “crowd culture” messaging solves this. My take, if you don’t have 17 minutes to read this: consumers are allergic to force-fed content but love personal stories. So your company’s “marketing” should be the sum of your personal branding efforts– to teach your values, not […]
I am floored.
We shared the inspiring post of a well-known social media pro who writes for a well-known social media site. Today, the PR agency behind it asked us to stop sharing. Yet this is exactly what you want in PR– to get your stuff shared among thought leaders. And if they click on the shared post, […]