I’ve been analyzing the most successful people and how they win when most people fail. You’d think the differentiating factor would be intelligence, luck, money, or connections. Nope. The #1 factor is perseverance. Great things take years to build— and that means being able to keep going through the inevitable ups and downs. Having a great team will help you weather the storms. Having money will give you more cushion when things are tight. But perseverance is the main ingredient among the folks I know— to not let discouragement cause you to give up. Because if you don’t quit, you win. Send a clear message to yourself that you’re committed to achieving your goals. Even if your history has been to give up early and not have success. You got this!