Joshua and I have done the T&C thing many times. We've done a lot of Zoom calls, too. When I say the Traffic & Conversion Summit Mafia, I mean our circle of friends who keep learning together and helping one another after the event ends.
He wanted to bring that circle to Singapore. I'm glad he did.
Give Joshua credit for the follow-through
Joshua Goh at Convertzation helps businesses keep inquiries from falling through the cracks. In his public advice on managing inquiries, he asks for a clear stage, a named owner, and a dated next action for each lead.
That's a useful way to think about a conference, too. You meet someone. You talk about a problem. Who carries the next step? When?
Joshua brings the local relationships and the follow-through. I bring the audit and agent work we're teaching. We need both to make these conversations useful.
Tammy Ng sent us the volunteer names and company websites. We prepared 20-page audits for Gordon Chan at Minifiglabs, Ming Song Ang at Mediashock, and Ching Hwee Tan at myhalo.
Daniel Goodrich stayed in the loop as we prepared the reports. We sent the final PDFs to the organizers for each intended participant.
The organizers' Hypergrowth VIP workshop announcement puts my inter-agent session alongside Atiba de Souza's CEO dashboard workshop. The VIP session at UE Square on October 14 starts the work before the main summit at Suntec on October 15.
Thank the volunteers by examining what they built
It takes some courage to offer your business as an example. Other people get to learn from something you've spent years building.
Gordon, Ming Song, and Ching Hwee gave us real businesses to examine. Go look at their work.
Answer the corporate gift buyer's questions
Gordon Chan's Minifiglabs makes custom corporate gifts using LEGO elements. Its public FAQ gives a minimum order of 50 units and a typical lead time of five to seven weeks. It explains how quantity, color, packaging, and shipping affect the quote.
Those details matter to the person planning a company anniversary or employee welcome gift. A nice photo catches their attention. The order details help them decide what to do next.
I'd have an agent organize the existing product examples around the buyer's occasion, then draft an ordering guide using that FAQ. Gordon's team checks the specifications and timing. Now we have a useful task with source material and someone responsible for the answer.
Explain how the video work happens
Ming Song Ang's own story connects his engineering background with the video company he founded. Mediashock's Content Choreography approach gives us a specific process to examine: how a business turns its message into video and content.
For the next case story, I'd take an approved project brief and finished video. Explain the customer's problem, the decisions the team made, and the work they delivered. Link the finished example so the reader can see it.
An agent can help draft that story and return to the source when the team questions a sentence. That's the discipline behind our method for auditing real businesses. Start with work the business has already done, then make it easier for the next buyer to understand.
Match the device owner to the right service
Ching Hwee Tan's myhalo works on extending the life of devices. Its Zero eWaste service paths include Rescue for repair, Upcycle for trade-in and reuse, and ReLove for pre-owned devices.
A person with a broken phone has a different question from a company with a cupboard full of old equipment. Those service paths give us a starting point.
I'd ask an agent to collect the questions for each path and compare them with the public pages. What does the device owner need to know? Which answer is missing? Ching Hwee's team can check the answers and choose the next page to improve.
Multiply the reputation Adams already has
For Adams from AudTrust's Singapore professional-services team, we prepared a growth report, a seven-skill kit, and launch instructions, then emailed the package to him. AudTrust works in audit, assurance, tax, and corporate services.
The question for the report was how to explain the firm's existing credibility more clearly. ISCA's accredited training organisation directory lists AudTrust Assurance PAC. That's a specific piece of evidence a reader can check.
An agent can collect public evidence like this, connect it to the relevant service, and draft an explanation for the firm's review. Adams and his team choose what fits their business and approve the next step.
This is what I mean by multiplying the good things you already have. Find the proof. Explain why it matters to the customer. Give the reader a path to the people who did the work.
Credit the people who connect the Singapore community
Chimera Collective's Singapore community is Kinsta's community partner for the Singapore Social during Hypergrowth week. Its published Singapore event plan connects local gatherings with the summit. That work gives agency people another way to meet and learn from one another.
Alex Ando-Michaelson at Kinsta works in APAC partnerships and community. His work connects the conversations at local gatherings with the questions agency owners have about their websites.
For Alex's example, I'd turn a conversation into one small website test. Agree on the problem. Capture the current performance. Let the people responsible for the site review the test and compare the result. Then decide whether to go further. That gives the next conversation some evidence.
Atiba de Souza's work with teams brings another part of this conversation: how you help the people doing the work. You can read why I believe in Superman for the story of our friendship and the credit he shares.
These relationships give you a way to find people who can help. That's why I'm naming them and linking their work. A useful mention tells you what the person did and gives you somewhere to look.
Give an agent one job you can check
Take the Minifiglabs example. The goal is to help a corporate buyer understand the order. The content is the real product work and FAQ. The targeting is the person arranging the gift.
That's Goals, Content, Targeting. You can use it before you choose a model.
The skills we use are written recipes. Evidence verification checks a claim against its source. Positive-mentions harvesting gathers public praise and published work. Reputation-gap analysis asks what the buyer still needs to understand. Content Factory helps turn a real recording or example into useful content.
An agent is the worker applying a recipe with the tools and access you approve. My article on how agents divide the work shows how we give the job an owner and save the result where the next worker can find it.
Then use Metrics, Analysis, Action. Measure what happened, ask why, and choose the next action. A finished draft is one output. What the business gains from it needs its own measurement.
I explain how I use a local worker so you can see an actual division of labor. You can start much smaller. My approach to talking to one main agent starts with giving the work a clear home.
Start with one public example and a free account
Grok's current access options include a free starting point, with usage limits. Paste public text into a chat and check the answer yourself. If it can't open a page, copy the relevant passage and include the source URL.
Try this with one example from your business:
- Pick a public page, an approved customer story, or a short transcript you have permission to use.
- State your goal and the person you want to help.
- Ask the model to separate supported facts from suggestions, then draft one useful explanation.
- Open the sources yourself. Fix the draft, save the checked version, and assign the next action to a person.
Here's a starter you can paste:
Help me explain this real example to [my buyer]. My goal is [one goal]. Use only the material I paste below. List the facts the source supports, the details we still need, and one useful draft. Don't invent a quote, customer result, or number. Ask me before treating a suggestion as something we have done.
Run the recipe yourself, check the answer, and save the version you approve. Add tools when the job needs them.
Joshua, thank you for bringing our friends together in Singapore. And thank you to the people who let us work on their businesses.
Pick one of your own examples. Give it a source, give the next step an owner, and do the work. That's how you carry Hypergrowth home.