I used to get super frustrated when I put out a killer podcast episode, but it didn’t get any views.

So I tried getting fancy cameras and microphones, but it didn’t help.

I tried hiring video editors of all types– short-form agencies, VAs, and consultants– did little.

I thought maybe my guests weren’t high profile enough– nope.

I’ve interviewed “A” list of celebrities and the top people in multiple industries.

Maybe I needed killer copywriting or social media experts—nada. They just took my money and promoted more coaching and courses.

Finally, I figured it out.

You need to repurpose that Podcast episode into YouTube, blog posts, and social media snippets.

And then run Dollar a Day against that guest’s audience.

So, if I do a podcast with Roger Wakefield, who is well-known among plumbers, I’ll boost that episode for $1 a day against people who follow Roger Wakefield.

What channel should you boost to, you ask?

The one where he has the most traction—so the answer is not always Facebook, YouTube, Twitter, Instagram, or whatever.

The main point here is to amplify against an already engaged audience instead of trying to build from zero.

I’m a nobody, relative to my guests– so it’s so much less effort and frustration to boost to their audiences.

If you’re a “nobody” and trying to sell services to a particular niche, why pursue the “money bro” path of spamming the planet with big promises when you can build relationships with the LIGHTHOUSE that folks in your niche respect?

Here’s how I test whether my co-created content (aka, podcast) is working.

I Google that guest’s name + my name.

Then see what shows up– the YouTube, article link, tweets, Instagram, etc…

Whatever is doing best, I put more effort into (create related content, chop up more pieces) and also boost for $1 a day.

But most of you are so busy trying to produce more content (stage 1 of the 4-stage Content Factory) that your content never gets to repurposing (stage 2), posting on multiple channels (stage 3), or boosting (stage 4).

If you’re too busy to handle stages 2-4, then hire a VA to do it (who is qualified via our training) or have a young adult who runs an agency do it for you.

Hint: your time and my time is worth more than $3 an hour, so we should stay within stage 1– to be making videos with key people in our community, while delegating out stages 2-4.

Do you have your Content Factory in place?

If showing up in Google is important to you…

And you are in home services?

And you are doing at least $80,000 a month?

And you have at least 100 reviews at 4.5 stars?

I can recommend agencies who can help you.

Each one specializes in one vertical– pest control, plumbing/HVAC, pool building, landscaping, roofing, and so forth.

If you are not in a Google LSA category, you can still go through our training and learn how, plus buy coaching from me.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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