I used to get super frustrated when I put out a killer podcast episode, but it didn’t get any views.

So I tried getting fancy cameras and microphones, but it didn’t help.

I tried hiring video editors of all types– short-form agencies, VAs, and consultants– did little.

I thought maybe my guests weren’t high profile enough– nope.

I’ve interviewed “A” list of celebrities and the top people in multiple industries.

Maybe I needed killer copywriting or social media experts—nada. They just took my money and promoted more coaching and courses.

Finally, I figured it out.

You need to repurpose that Podcast episode into YouTube, blog posts, and social media snippets.

And then run Dollar a Day against that guest’s audience.

So, if I do a podcast with Roger Wakefield, who is well-known among plumbers, I’ll boost that episode for $1 a day against people who follow Roger Wakefield.

What channel should you boost to, you ask?

The one where he has the most traction—so the answer is not always Facebook, YouTube, Twitter, Instagram, or whatever.

The main point here is to amplify against an already engaged audience instead of trying to build from zero.

I’m a nobody, relative to my guests– so it’s so much less effort and frustration to boost to their audiences.

If you’re a “nobody” and trying to sell services to a particular niche, why pursue the “money bro” path of spamming the planet with big promises when you can build relationships with the LIGHTHOUSE that folks in your niche respect?

Here’s how I test whether my co-created content (aka, podcast) is working.

I Google that guest’s name + my name.

Then see what shows up– the YouTube, article link, tweets, Instagram, etc…

Whatever is doing best, I put more effort into (create related content, chop up more pieces) and also boost for $1 a day.

But most of you are so busy trying to produce more content (stage 1 of the 4-stage Content Factory) that your content never gets to repurposing (stage 2), posting on multiple channels (stage 3), or boosting (stage 4).

If you’re too busy to handle stages 2-4, then hire a VA to do it (who is qualified via our training) or have a young adult who runs an agency do it for you.

Hint: your time and my time is worth more than $3 an hour, so we should stay within stage 1– to be making videos with key people in our community, while delegating out stages 2-4.

Do you have your Content Factory in place?

If showing up in Google is important to you…

And you are in home services?

And you are doing at least $80,000 a month?

And you have at least 100 reviews at 4.5 stars?

I can recommend agencies who can help you.

Each one specializes in one vertical– pest control, plumbing/HVAC, pool building, landscaping, roofing, and so forth.

If you are not in a Google LSA category, you can still go through our training and learn how, plus buy coaching from me.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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