They’re doing it for the money, not true love. The quality is never as good. You’re dealing with people you don’t really know or like. The best things in life are free. Are you looking for a long-term relationship or a moment of passion? Content marketing, inbound marketing, SEO, marketing automation, social media marketing, and […]
Why paying for content is like paying for sex Read More »
10 years ago, I bled purple. On the Yahoo! campus, we had purple couches, purple cows, and even purple sprinkler heads. We had a Yahoo! running team and a Yahoo! cycling team, thanks to the generous support of my friend David Filo, who at the time was the richest man in the world under 30
Cold-hearted people cannot be effective content marketers. Read More »
So much quibbling among the SEOs about how Bing is stealing traffic from Google or how Yahoo! isn’t what it once was. Ten years ago, I worked at Yahoo! And while I’d be tempted to chime in on this tempest in a teapot, they’re missing the point. That’s me with Jerry and David, who co-founded
Google’s search share went from 79% to 75%– why that doesn’t matter Read More »
A colleague and I were discussing “leadership” and what that truly meant. We came up with this analogy, which I hope you’ll enjoy. Imagine you move rocks for a living. The more rocks you move, the more you’re paid. You don’t move rocks, you don’t get paid. Thus, you understand the direct linkage between putting
How to scale up your agency: a fresh approach Read More »
In his new book “Zero to One” and in this awesome Stanford startup lecture, Peter Thiel talks about how companies need to differentiate such that they have no competitors. That sounds ridiculous, if you’re a consultant, since there are so many other consultants out there beating their chests, all saying they’re knowledgeable, care for clients, and
When I lived in Salt Lake City Read More »
Yes, you’re busy. But go watch this video right now, anyway: It’s 48 minutes of encouragement and perspective for entrepreneurs with Elon Musk. If you’re still reading this, go back and at least watch from 34 minutes onward. As an entrepreneur, every problem in the company is brought to you, so you end up spending
As an entrepreneur, you face the most concentrated of unspoken evils. Read More »
That’s like missing out on Facebook ads when they launched in 2007. Let’s cover this early-stage ad platform to understand the opportunities and the Head on over to advertising.apple.com. Sign in with your Apple id. There are 4 steps: campaign set-up, targeting, ad, and summary. Sign in to your iAd workbench to promote an app
What? You haven’t tried Apple iAds yet? Read More »
Special thanks to BusinessInsider.com. It’s fashionable to say social is popular, while old dogs like Google are on the decline. You can cite a litany of failures in Wave, Google+, Orkut, Latitude, Buzz, or whatever. And you might note that Facebook will earn $4.8 billion in display ads this year versus Google’s $4 billion– pulling
Google absolutely crushes other social networks and here’s why Read More »
You probably heard of Van Halen’s 53-page contract rider and how it required a bowl of M&M’s backstage– brown ones removed. It’s not that brown M&M’s are necessarily bad. Rather, the band was checking for attention to detail. If there were brown M&M’s there, they knew to expect sloppiness in the lighting, stage set-up, and
My favorite trick for weeding out unqualified job applicants Read More »
Alex Houg will be speaking at Pubcon Las Vegas on Thursday, October 9th, where he’ll discuss Facebook Atlas and other topics in-depth. Check out the panel “Real World Results” at 12:40 pm-1:35 pm in Salon E. Not so fast. Facebook announced this today, creating broad speculation by non-marketers that this is the event years in
Is Facebook Atlas the Google AdSense Killer? Read More »