People have been crowing about how Facebook newsfeed ads get insane CTR and larger placement. But if you’re a performance marketer, you care about CPC and conversion rates. Jacob Sapochnick, a San Diego immigration attorney, tested newsletter signups on the right-hand side and in the newsfeed. Here is what happened: The newsfeed ads got a […]
Testing Right-Hand Side vs Newsfeed Ads on Facebook– Busting Myths Read More »
Though the quality is slightly better than Facebook for B2B. Looks like the min CPC and CPM bids are determined dynamically by account and even down to the ad level, so the $4 min CPC mentioned previously isn’t accurate. $10 min daily budget, which is not an issue for the enterprise. Notice that you can
I love LinkedIn ads, but they cost so much! Read More »
I was at McDonalds recently and noticed the writing on the bag: “Made with 100% Real Beef.” And then something to the effect of “And with a number like that, you can’t get any better.” It reminds me of the breakfast cereals that are made “with” 100% real honey— meaning that they have a giant
Made with 100% Real SEO (How to make EASY money as an SEO consultant) Read More »
Every week, a couple of hedge funds ask me to project Facebook’s revenue curve and outline what factors are affecting it. They want to know whether sponsored stories are gaining traction, why big brands are spending only sporadically on ads, and what the holes are in the ads’ products. I charge them $400 for 30
$500 for 60 minutes of your time? Why analytics are key to selling ads Read More »
Jacob Sapochnick is the #1 lawyer on Facebook with 100,000 fans– real fans, not fake ones from the Philippines. He has 4,234 active users (PTAT) and 3,240 reviews on Facebook, too. He thanked his community for helping his firm hit 100,000 fans. And he spent $3.98 on newsfeed ads to make sure his fans saw
Immigration lawyer gets Facebook engagement for a penny Read More »
A lot of folks have been complaining about reduced newsfeed reach, Magic potions won’t save them. Guy Kawasaki tests the impact of 3 posts simultaneously– text, link post, and embedded link. Notice that the reach is still better on the text-only post, by 64%. But what really counts is engagement, which is still the highest
Guy Kawasaki shares impact of Facebook newsfeed algo changes Read More »
Here is what they sent me– an offer for a free window sticker! I clicked on it within 20 seconds of them sending the message. But here is what it took me to. 🙁 Anyone else get teased, too? I was excited there for a moment, my Facebook friends.
Facebook window sticker! Not so fast… Read More »
He’s a big Jayhawks fan. And a fan of the Chiefs– even got the previous head coach fired. Master storyteller, media manipulator, and stand-up comedian. Makes his corporate presentations funny, too. He sprinkles animated gifs into his presentation– try it! Social in real life translates into social online. Do you think big people are inherently funnier?
What I learned from 4.5 days watching Travis Wright– master storyteller in action Read More »
If your marketing team is awesome, you’ll never actually produce a brochure. Rather, you make stuff so informative that people don’t realize it’s selling them. The folks at Optimizely published a book on A/B testing– with example after example of landing page tweaks that helped Obama get elected, more donations for Hillary Clinton, and whatnot.
The weird reason why your marketing absolutely sucks Read More »
Of course, they put on the outward show– maybe even more so in the affiliate world. One tech CEO I know, who just raised $20MM, used to buy flat-screen TVs from Best Buy to put in his conference booth, then return them when the show was over. He’d also fake expense receipts– charge the client
All entrepreneurs are struggling. Read More »