They were seeking legalized marijuana in Denver. Gee, thanks, Google! Just look at the keywords that they searched on: 90% bounce rate, so clearly they didn’t find what they were looking for. And I wrote this article four years ago. I don’t even remember what I said or what viewpoint I had. But I do […]
196 potheads visited me this week! Read More »
We have covered how the always-on page post ad is the workhorse of your Facebook ad campaigns. But it’s not enough to have just this one ad. You want to reach the newsfeeds of folks who aren’t fans yet but should be. So clone this ad (“create similar ad”) to target people by their job
What does a good Facebook engagement campaign look like? Read More »
Tony Baker is Co-Founder at Phone Doctors, which sells accessories via 6 stores in Tulsa, Oklahoma. They fixed my business partner‘s iPad not once, but twice, for a cracked screen. Those golf cart seats are slippery, especially when you leave your device on the seat and didn’t use a protective cover. Tsk, tsk… So as
A Mobile Phone Retailer Dials in Their Facebook Engagement Read More »
This is a guest post by Alex Houg Michael Houg is a Minneapolis mortgage broker. He’s my dad, too. That’s me in the middle. We play soccer together. And here is his Facebook ads account. This is a Facebook business page that I set up for him. It’s not his personal profile. Only 11 ads in
Facebook Ads for Mortgage Brokers — How to Get Started Read More »
We get this question a lot. There’s no way to accurately identify fake accounts or likes on Facebook or Twitter, though some software companies pretend to. Often, fake users have more robust profiles and activity than real users, as the spammers know what signals to design for. We used to be able to filter by
How to Spot Fake Facebook Fans Read More »
Sometimes you don’t have to target at all (aka– is Facebook putting folks like us out of a job?) You’ve heard of the benefits of micro-targeting, to go all the way down to just one person. That requires a lot of work. Building lots of ads to test combinations of demographics, precise interests, audiences, partner
Facebook is putting folks like us out of a job? Read More »
Leslie Marsh is a Certified Cruise Planner at Cruise Planner. Her audience of 3.6 million is huge. But Facebook has gotten so smart at oCPM that it hasn’t hurt her. Just look at the 4.4% CTR and fans for only 16 cents. Rapid fan growth, driven mainly by page-like ads. Part of this is that it’s hard
Growing Cruise Fans on Facebook at 16 Cents Each Read More »
It was almost a year ago when Clate Mask shared this stat. 3 years ago, they sent only 80 million emails, you do the math. Last year, Infusionsoft had 13,543 customers and 48,365 users. The company captured 40 million leads and processed $1.5 billion in revenue in e-commerce. I’m excited to attend #ICON14 this spring
Infusionsoft sent 3,177,691,143 emails in 2012 Read More »
A couple of days ago, this random guy called my personal cell phone to pitch his services on how he would help me become known as a marketing expert. Do you get such calls, too? He didn’t have a Facebook page himself. And when I asked him if he knew what we did, he didn’t
So you’re a social media consultant trying to generate leads on Facebook? Read More »
Remember the “Great Taste, Less Filling” ads from Miller Lite? Today, people argue about whether Facebook or Google is better. But the reality is that they work together, like peanut butter and jelly, Laurel and Hardy, an engine and transmission for your car, and so forth. Use Facebook primarily to drive awareness and engagement. Potential
How Facebook and Google work together Read More »