The 3 campaign system for your Facebook funnel, how it operates
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The 3 campaign system for your Facebook funnel, how it operates
Don’t know how to organize your ads into proper campaigns or find yourself boosting posts sporadically with uneven results? Or wanting to generate leads and sales, but not getting conversions on Facebook? You need to implement the 3 campaign system, layered into Awareness, Engagement, and Conversion. Word of mouth, whether on Facebook or in the
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How the 300,000 EscapeArtist members can find a home on Facebook
Christine is a partner of Escape Artist International. She has over 300,000 people on her email list and wants to “clean up” their social media. Their clients want to live, work, and invest in other countries. They’ve been around 18 years and grew up in an ex-pat community that shared tips on how to live
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Why I create new accounts for all of our Facebook ad clients
You may remember a couple of years ago when we were limited to having access to 25 ad accounts per user profile. Now we have several profiles that have up to 100 ad accounts each. That’s a few hundred accounts in total. If you’re a consultant or ad agency, should you just create new campaigns
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A 3-minute fix to setting up a new Facebook ads account
Daunting. An empty campaign screen with no ads. A writer staring at the blank sheet of paper. Ever feel the psychological weight of getting motivated to take the first step? Use whatever gets you to take action. My colleague, Dennis, told me his trick for getting in a workout when he didn’t feel like running.
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How to streamline your campaign organization
Direct marketers are all too eager to drive immediate conversion. This leads to silly behavior which frustrates them (hey, Facebook doesn’t convert) while aggravating users. The key is to balance your audience-building, engagement, and conversion efforts. You should group your ads into these 3 campaigns. If you don’t, your ads will be mixed up and
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Hotwire.com: The blunder of not valuing your most important customers
This morning, after booking the next set of hotels for the upcoming week, I got an offer from Hotwire for $10 off my next booking. I revel in working the system to my advantage, so I tried to claim it. They told my Fancy Hands assistant it was for new customers only. How often do you see offers for
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How to diagnose newsfeed burnout
The newsfeed placements (desktop and mobile) are tricky. It’s a “personal” space for Facebook users, so you wouldn’t want to burn out from a high frequency or push overtly promotional messaging. Save that for the dark posts to fans and the RHS placements. Above we have a newsfeed that is at a frequency of 6.5.
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Using custom audiences to boost sales
Aren’t existing customers the easiest source of incremental revenue? Original Juan, makers of spicy hot barbecue sauce, has taken their list, uploaded a custom audience, and advertised their Black Friday specials into the newsfeed. They drove 4 conversions for only $26.72, which is a cost per conversion of $6.68. You’ll have to decide if this
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How do I tell if my Facebook ad is working or not?
Do I let it run for a certain number of days? Or perhaps wait until it gets a certain number of clicks and impressions? How do I know when to turn off an ad or create a similar ad? What’s the simple answer for those who are not math geeks? Simple Answer Let each ad
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