If you’re trying to create a page post ad in Power Editor and using FOF (friend of fan) targeting to narrow down your audience, you’re perhaps frustrated this option has disappeared: Others have verified the bug. The good news is that it’s still in the regular ads manager. So that’s your workaround for now. FOF targeting […]
Power Editor Bug: Friend of Fan Targeting Disappearing Read More »
How much should you spend on Facebook ads? Then how should you allocate budget between campaigns, and then within the ads for each campaign? Let’s walk through the strategy behind effective budgeting, then tactically how you implement it. We start by understanding Facebook’s point of view. Facebook wants to maximize their revenues and they do
The Mechanics of Facebook Ad Budgeting Read More »
Scott Rawcliffe is a fitness instructor who also coaches other fitness pros. His content is solid, posting a couple of times a day with a strong mix of photos, motivational quotes, and interesting tidbits. His reach was usually under 100 people (the number of people who see his posts) and he got only a handful
Silly! Facebook is like a garden, not a supermarket Read More »
Buried on page 7 of a 36-page document is a change that Southwest quietly implemented on September 13th. If you don’t check in within 10 minutes of your flight, you lose ALL of your funds. No exceptions. I found this out the hard way at the ticket counter at Portland International Airport. So I asked
How to lose $293.60 on Southwest Airlines Read More »
I got a notification from Google: I just got mine today at: https://plus.google.com/+DennisYu The catch is that you have to phone verify: You get yours?
Google+ finally allows custom urls Read More »
This is a guest post by Tom Samph, Director of Content at Grovo Email takes up 28% of workers’ time. That’s about two hours and 14 minutes per every 8-hour workday. Emails are by far one of the biggest productivity killers in the workplace, along with mobile phones, and meetings to review meetings. If you’ve
5 Things You Didn’t Know Gmail Could Do Read More »
We promoted this post (evidenced by the “sponsored” label at the bottom) and see suggested pages beneath it. Some people say these suggestions are paid– they’re not. But what’s curious is how Facebook decides what to show. Is it based on other pages that Content Factory fans like? This would be the math behind lookalike
How does Facebook’s suggestion algorithm work? Read More »
Nearly a quarter of youth in the United States are unemployed: And Detroit’s unemployment rate, though steadily improving, is at 18.8%, over double the national average of 7.7%, according to the latest figures from the US Bureau of Labor Statistics: High youth unemployment multiplied by a high unemployment area yields a 59% youth
Calling Dan Gilbert: Our Solution to Detroit’s youth unemployment issue Read More »
If you’ve run a boosted post (just don’t do it) or a newsfeed ad, you’ll get this. No, it’s not Tourette’s. It’s people who don’t understand that pages can pay to show up in the newsfeed. You can snipe a single person’s newsfeed, even without their friends or your fan noticing. They will say, “Get off my Facebook”,
Attack of the potty mouths on Facebook– how to Immunize Yourself Read More »