How does Facebook's suggestion algorithm work?

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Some people say these suggestions are paid– they’re not.

But what’s curious is how Facebook decides what to show.

Is it based on other pages that Content Factory fans like?

This would be the math behind lookalike audiences. E-commerce players like Amazon use this technique to recommend related products.

It’s called collaborative filtering– what any first-year statistics student can run. People who bought X also bought Y. Or people who watched this show also liked that show.

Are they looking at my activity to see what other pages I personally might like?

We’ve been meeting with folks like GoDaddy and Quicken Loans, who sponsor NASCAR teams. So the Miss Sprint Cup suggestion makes sense.

And I was in Miami a week ago– so the “Visit Miami” page seems quite relevant.

Content Factory isn’t based in Miami or happens to have a stronger concentration of fans/traffic in Miami. So I’m leaning towards #2.

We have a mix of big brand and entrepreneurial folks on our page, so the SpringWise suggestion makes sense.

What do you think?

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu