Why would the refundable fare be cheaper than the advance purchase or web-only fare (not offered)? The curse of being an analytics person is that you can’t help but do the math. The 10 piece chicken wings are $10, while the 20-piece wings are $15– so sometimes you order the 20-piece since the average price […]
Whoops on the pricing Read More »
They raised $45 million, had 180 staff across the globe, and had a blue chip client base. Their epitaph reads “Facebook fans are worth $174.14”, but they discovered reality is not so simple, as laid bare in their financials. Syncapse going under is not indicative of Facebook’s overall direction. Just look at the stock price.
Syncapse’s spectacular $45 million bankruptcy– the turd in the punchbowl Read More »
Photo by Tim Ash – Sitetuners.com I was so afraid of speaking publicly that I hid until I had to come out. Even a meeting with just 5 people gave me the shivers– I’d freeze up and later kick myself on all the clever things that I should have said then. Fast forward a few
How to not suck at public speaking Read More »
I was looking at alternate flight options to get to Boston tomorrow. On Delta’s website, they tell me I have to cancel my original reservation if I want a different flight. So do I hit “cancel” or hit “okay”?
To cancel or not to cancel, that is the question Read More »
Facebook can predict a lot of spooky things, like if you’re gay and like ice cream, but it’s now so much more with Graph search. Jon Loomer recently wrote about how you can use Graph search in all kinds of useful combinations to discover what your fans like. This allows you to drill down into
Hilarious Graph search combinations Read More »
Lyft and Uber disrupted the taxi business by allowing anyone with an iPhone to be a cab driver whenever they had a little extra time. Airbnb disrupted the hotel industry by making spare bedrooms for rent. FancyHands, desk, TaskRabbit, and other personal assistant services let you be a secretary, caterer, or errand runner in your
The hidden career of the online marketer Read More »
The other day, a consultant I hired was whining about how I pay him only $260,000 a year. I’m sitting in a Motel6 eating McDonald’s, wearing pants I got for $19 at TJ Maxx, on my old Droid phone. I’m trying to display empathy for his argument that there are so many other programmers who
How I went from Completely Rich to Completely Broke Read More »
We pretend everything’s just fine to our fellow business owners and friends. But the truth is, we all struggle – we’re calm on the surface but paddling like mad below the water. Each week, payroll’s a gamble because you’re not always sure where the funds are coming from to pay your people. And you have
Admit It – You’re Struggling as a Small Business Read More »
Ha! I made you look, didn’t I? The key to a great piece of content is the subject line. Doesn’t matter if it’s email, a Facebook post, an AdWords copy, a blog post, or a postcard delivered by the Post Office. If you don’t catch their attention right off the bat, they’ll never open your
I know your dirty little secret Read More »
I’m at 38,000 feet above the Atlantic Ocean on my way to Norway, having just finished “Onward” by Howard Schultz. It’s the story of Starbucks’ turnaround from early 2008 to late 2010—the founding CEO coming back to take the reins and revive what the brand is about. You should read it. FIVEBUCKS That’s what I
Why Starbucks = Community Read More »