If you run an ad network, see how many of these 10 Commandments you actually deliver upon versus just saying you do: 1. Thou shalt deliver publishers better eCPMs: Not the highest payouts, but just better than the competition. That means some ads don’t get to run. Though we are a marketplace, we want to […]
10 Commandments of Running an Ad Network Read More »
You don’t want or need to have every potential deal that’s out there. Be choosy. Would you rather have 40 clients that each pay you $1k a month in fees or 4 clients that each pay you $10k a month?
Five Magic Words to Grow Your Online Marketing Agency Read More »
I got this note below, which shut down the Content Factory affiliate account on Amazon as of March 8th because of the new Colorado Affiliate Tax (HB 10-1193). Read it below: Dear Colorado-based Amazon Associate: We are writing from the Amazon Associates Program to inform you that the Colorado government recently enacted a law to
Amazon shuts down Colorado Affiliates Read More »
Read the MediaPost article, hot off the presses. Omniture (now owned by Adobe) will have the ability to buy ads via SearchCenter, their PPC management tool, by the end of 2010. That’s over 3 years behind Content Factory– an eternity in web advertising, so it will be interesting to see what product is in place
Facebook and Omniture ink analytics and ad serving deal– problems lie ahead Read More »
We’ve got over 100 projects in our Basecamp– and that makes for potentially messy project management. Basecamp doesn’t allow you to group projects together, except under companies. So our workaround was to create companies named “Non-Profit support”, “Tier 1 Clients”, “Content Factory Platform”, “Cosmetic Surgeons”, and so forth to bucket projects together. On the plus
Organizing project in Basecamp– a simple workaround Read More »
New to Conversion Optimizer or perhaps puzzled about how to use it properly? Give me 3 minutes right now I’ll tell you what you need to know– this should save you a ton of time with bid optimization and, more importantly, increase your PPC profits. First off, Google’s Campaign Optimizer works at the campaign level.
How to use Google Conversion Optimizer in just 3 minutes Read More »
One of our new clients was held hostage by a programmer that built a custom CMS when WordPress would have done just fine. This programmer also did his own hosting, which failed quite often, allowing him to bill the client for time to fix things. The client was complaining about being held hostage and here
Today, Google announced its integration of Google Ad Manager and DART. Users of Google Ad Manager are “upgraded” to DFP for Small Businesses. It’s free, as are most all of Google’s products, provided you have less than 90 million impressions a month. If you’re bigger than that, then you have to pay support for the
Google Enters the Ad Serving Game Today Read More »
Online Marketing is like Monopoly. In the game of Monopoly, you roll the dice, land on the property, buy un-owned property, pay rent, develop a property, collect rent, and pass go. The problem many people have with this game is that they leave the game to luck and many hate the game because they rely
Online Marketing from the Pest Control Tech. Read More »
On the Senate floor in California is a bill to make the white pages opt-in only, reversing a 1995 bill that mandated the distribution of these books as part of universal service. What’s ironic about this bill is that the process of getting it passed and then shared with the California population is that they’ll
How the white page companies are like spammers Read More »