Read the MediaPost article, hot off the presses. Omniture (now owned by Adobe) will have the ability to buy ads via SearchCenter, their PPC management tool, by the end of 2010. That’s over 3 years behind Content Factory– an eternity in web advertising, so it will be interesting to see what product is in place […]
Facebook and Omniture ink analytics and ad serving deal– problems lie ahead Read More »
We’ve got over 100 projects in our Basecamp– and that makes for potentially messy project management. Basecamp doesn’t allow you to group projects together, except under companies. So our workaround was to create companies named “Non-Profit support”, “Tier 1 Clients”, “Content Factory Platform”, “Cosmetic Surgeons”, and so forth to bucket projects together. On the plus
Organizing project in Basecamp– a simple workaround Read More »
New to Conversion Optimizer or perhaps puzzled about how to use it properly? Give me 3 minutes right now I’ll tell you what you need to know– this should save you a ton of time with bid optimization and, more importantly, increase your PPC profits. First off, Google’s Campaign Optimizer works at the campaign level.
How to use Google Conversion Optimizer in just 3 minutes Read More »
One of our new clients was held hostage by a programmer that built a custom CMS when WordPress would have done just fine. This programmer also did his own hosting, which failed quite often, allowing him to bill the client for time to fix things. The client was complaining about being held hostage and here
Today, Google announced its integration of Google Ad Manager and DART. Users of Google Ad Manager are “upgraded” to DFP for Small Businesses. It’s free, as are most all of Google’s products, provided you have less than 90 million impressions a month. If you’re bigger than that, then you have to pay support for the
Google Enters the Ad Serving Game Today Read More »
Online Marketing is like Monopoly. In the game of Monopoly, you roll the dice, land on the property, buy un-owned property, pay rent, develop a property, collect rent, and pass go. The problem many people have with this game is that they leave the game to luck and many hate the game because they rely
Online Marketing from the Pest Control Tech. Read More »
On the Senate floor in California is a bill to make the white pages opt-in only, reversing a 1995 bill that mandated the distribution of these books as part of universal service. What’s ironic about this bill is that the process of getting it passed and then shared with the California population is that they’ll
How the white page companies are like spammers Read More »
Yesterday, I had the honor of being part of the Privacy Roundtable put on by the Federal Trade Commission, held at the University of California at Berkeley. The other 6 panelists were Chris Conley from the ACLU, Tim Sparapani of Facebook, Nicole Wong of Google, Erika Rottenberg of LinkedIn, Lillie Conley of the Electronic Privacy
Reflections on the FTC Social Networking Privacy Roundtable Read More »
I went through the trouble of clicking on the ad and installing the app so that you don’t have to (a lot of work, I know). Just print out this coupon and redeem it by January 31st to get a free bagel and shmear. Better yet, print out 10 of these and share them with
Einstein Brothers Free Bagel– print this coupon! Read More »
An article in MediaPost today highlights why few companies are delivering upon their loyalty programs. In a nutshell, consumers want personalized rewards, whether it be through their grocery store cards, airline frequent flyer program, or other points-based systems. But marketing departments are not able to personalize because they are unable to collect the data needed
Why loyalty programs are failing and how to fix yours Read More »