Yesterday, I had the honor of being part of the Privacy Roundtable put on by the Federal Trade Commission, held at the University of California at Berkeley. The other 6 panelists were Chris Conley from the ACLU, Tim Sparapani of Facebook, Nicole Wong of Google, Erika Rottenberg of LinkedIn, Lillie Conley of the Electronic Privacy […]
Reflections on the FTC Social Networking Privacy Roundtable Read More »
I went through the trouble of clicking on the ad and installing the app so that you don’t have to (a lot of work, I know). Just print out this coupon and redeem it by January 31st to get a free bagel and shmear. Better yet, print out 10 of these and share them with
Einstein Brothers Free Bagel– print this coupon! Read More »
An article in MediaPost today highlights why few companies are delivering upon their loyalty programs. In a nutshell, consumers want personalized rewards, whether it be through their grocery store cards, airline frequent flyer program, or other points-based systems. But marketing departments are not able to personalize because they are unable to collect the data needed
Why loyalty programs are failing and how to fix yours Read More »
Gather some interesting statistics and then make a chart out of it– and you’ve got yourself an Infographic. Examples are showing a map of the world and income for each country displayed by green bars. Or perhaps it’s the price of gasoline over the last 2 years graphed against milk prices to show some
4 steps to make a KILLER Infographic and drive natural inbound links Read More »
Here is an article from TechCrunch showing Sully’s crash-landed plane in the Hudson. Above it is an ad for United Airlines, which shares a miles program with US Air. Is that good ad targeting or perhaps not?
Contextual targeting gone wrong? Read More »
If you’re a stay-at-home parent, your job options are typically quite limited. There is a range of multi-level marketing opportunities, get-rich-quick schemes, insourced call centers, and general selling of questionable products. But a few major trends have converged: In the last year, we’ve seen stay-at-home moms become addicted online gamers, playing daily for hours a
2010 is the year of the work-at-home mom Read More »
I stopped in at a Jack in the Box today and noticed no employees at the register. Customers were ordering through a kiosk. This beautiful touch-screen marvel spoke in English and Spanish and upsold you at every turn– would you like bacon on that? How about upgrading to a large one? Just a little more
How Jack in the Box reminds me of the Jetsons, airport security, and video games Read More »
Want to know what’s one of the hottest areas in local? Medical marijuana dispensaries. I read in today’s Denver Post that dispensaries are popping up everywhere. The license fee is only $3,000 and there is no cap on the number of dispensaries that can open. This land grab is a result of Amendment 20, passed
You can buy marijuana legally in Colorado Read More »
On November 4th, 2009, the new Facebook promotional guidelines took effect with little notice. Whether you’re selling Maggianos or marijuana, the rules have a major impact on you and are strict. For example: You can’t require the user to post, friend, or comment as part of being entered into your contest. You can’t notify winners
Are you running afoul of Facebook contest rules? Read More »
If local advertising companies aren’t already quaking in their boots with Google’s recent Content Factory of new enhancements in local– Place Pages, Favorite Places, Caffeine, ad extensions, site links, Fixed Fee Listings (yes, the beta was over due to poor performance), and so forth. We’ve known for a few months that you can do Pay
Google now offers Pay Per Call indirectly Read More »