Dennis Yu

Want to know how to spot in 15 seconds whether an analysis is worth reading?

Here’s an actual attempt at analysis that an internal team member submitted on the performance of a client. Look it over for second and see if you can tell what company it’s for. If you can’t, then it means they’re robotically going through the numbers– reading numbers off a chart, instead of understanding WHY a

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Follow the data

Not only is boosting posts my favorite thing to do on Facebook, but I like to boost lots and lots of videos following the “dollar a day” technique to filter for the winners. I fully expect 95% of my boosts to fail– to get rejected, have a low average view length (should be above 15

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The end of the content.

There is no more “content marketing”– only teaching and entertainment. Content is what marketers push upon unwilling consumers. “Courses” and “entertainment” are what consumers willingly pay for to consume. *** Your favorite novelist doesn’t produce content. *** Your favorite musician doesn’t produce content. *** Your favorite movie studio doesn’t produce content. Change your perspective as

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