They say it’s because too many ads mean few will gather enough data to exit the learning phase. True that most people make WAY too many ads (and they are not using 4:5 video). But more ads in the review means more labor on their ads review team, more political risk (especially mass-microtargeting, not just […]

The “crutch and leash” story is PURE GOLD from Roland Frasier. Worth your 15 minutes to read the longest Facebook post I’ve ever seen– to identify and remove the things (especially people) that are holding you back. I’ve held on to stuff that I shouldn’t have– because I cared about them too much, hoped they would

To be an INFLUENCER. Yes, to be paid just to be who they are– to have people extend them the red carpet and royal treatment everywhere as if they lived in a Disney movie. Pop the bubble and you risk teenage outrage– hey, nothing wrong with wanting nice things, going on luxury vacations, or getting

Do you know what happens when you give your phone number to a company– where it goes and how it’s being used? There’s a surprise at 1:50 in this segment— let me know what you think!

If you’re an anti-vaxxer, Facebook said they will reduce your post reach and even ban you. One of our client’s pages got a stern warning just now for sharing a negative story about vaccines. Though Facebook didn’t say this explicitly, I believe this will extend to anyone sharing related stories– pages and profiles. And cross

50% of the time it bankrupts them in under 2 years. Eerily like Repo Man, Bladerunner, In Time, and other dystopian sci-fi thrillers, but this is reality, right now. You’d pay anything for your health or that of a loved one. Yet the improved success rate (euphemism for not dying) for chemo is only 2.3%

I get that you believe it will get you more visibility– that’s the justification that spammers use. Or that you’re just trying to list everyone you’re thankful for or trying to make sure a friend gets help from as many people as possible. But what really happens on Facebook (and soon with LinkedIn) is that

Train them or fire them– don’t tolerate them, as Brad Lea has taught me. No need to complain or argue. Don’t attempt to justify your value– or worse, lower your prices. The clients that pay you the least expect the most– so you can imagine the expectations of folks who pay you nothing. If you have employees

Ugly videos convert better than pretty, professional ones. Not saying my friend, Hans, is ugly– but the intentional style of filming feels spontaneous– not ad-like. So do you want to drive sales or just look pretty? You can still be “on-brand”– since what we want to do is have a mix of videos that drive